Using ‘Gated Product Launches’ to Rev Up VIP Customer Purchases
Posted on 8th July 2021, by Kunle Campbell Conversion Rate Optimisation, Customer Loyalty Strategy, Ecommerce, Order Value, Paid Search, Product Recommendation Strategy, Strategy
On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and
Read more...Running Usability Testing in DTC for Continuous Website UX Improvement
Posted on 1st July 2021, by Kunle Campbell Ecommerce, eCommerce UX / UI, Strategy, UX & Site Functionality
On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes – a user testing platform that helps DTC and eCommerce
Read more...An Operations Manual to Effectively Execute Influencer Marketing
Posted on 24th June 2021, by Kunle Campbell Branding, Customer Reviews & User Generated Content, Ecommerce, Paid Social, PR & New Media, Social Media, Strategy
On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship – an Influencer Marketing Agency. Taylor’s previous appearance on the show is
Read more...The Anatomy of Creatives That Drive The Click Through
Posted on 17th June 2021, by Kunle Campbell Branding, Conversion Rate Optimisation, Customer Reviews & User Generated Content, Ecommerce, Social Media, Strategy, Video & Photography
On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable
Read more...Building Your First-Party Data Martech Stack for eComm
Posted on 10th June 2021, by Kunle Campbell Analytics, Conversion Rate Optimisation, Ecommerce, Funnel Optimization, Measure, Strategy, Strategy
On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of
Read more...Maximising Customer Loyalty through Personalised Pricing
Posted on 3rd June 2021, by Kunle Campbell Analytics, Customer Loyalty Strategy, Customer Retention, Ecommerce, Measure, Shopping Cart - Suggestions, Strategy, Strategy, Voucher Code Strategy
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and
Read more...Reducing Cash Conversion Cycles with Crowdfunded Inventory Finance
Posted on 27th May 2021, by Kunle Campbell Ecommerce, Measure, Strategy, Strategy
On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through
Read more...Selling More, Faster, through Price Optimisation
Posted on 20th May 2021, by Kunle Campbell Ecommerce, Measure, Order Value, Strategy, Strategy
On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants. All
Read more...Engineering Crowdfunding Success and Beyond
Posted on 13th May 2021, by Kunle Campbell Ecommerce, PR & New Media, Strategy, Strategy
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK
Read more...Amazon DSP: Using Amazon’s 1st-Party Audience Data for Media Buying
Posted on 6th May 2021, by Kunle Campbell Conversion Rate Optimisation, Ecommerce, Email Marketing & Marketing Automation, Funnel Optimization, Measure, Paid Search, PR & New Media, Selling on Amazon, Strategy, Traffic
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and
Read more...Using ‘Gated Product Launches’ to Rev Up VIP Customer Purchases
Posted on 8th July 2021, by Kunle Campbell in Conversion Rate Optimisation, Customer Loyalty Strategy, Ecommerce, Order Value, Paid Search, Product Recommendation Strategy, Strategy
On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and
Read more...Running Usability Testing in DTC for Continuous Website UX Improvement
Posted on 1st July 2021, by Kunle Campbell in Ecommerce, eCommerce UX / UI, Strategy, UX & Site Functionality
On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes – a user testing platform that helps DTC and eCommerce
Read more...An Operations Manual to Effectively Execute Influencer Marketing
Posted on 24th June 2021, by Kunle Campbell in Branding, Customer Reviews & User Generated Content, Ecommerce, Paid Social, PR & New Media, Social Media, Strategy
On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship – an Influencer Marketing Agency. Taylor’s previous appearance on the show is
Read more...The Anatomy of Creatives That Drive The Click Through
Posted on 17th June 2021, by Kunle Campbell in Branding, Conversion Rate Optimisation, Customer Reviews & User Generated Content, Ecommerce, Social Media, Strategy, Video & Photography
On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable
Read more...Building Your First-Party Data Martech Stack for eComm
Posted on 10th June 2021, by Kunle Campbell in Analytics, Conversion Rate Optimisation, Ecommerce, Funnel Optimization, Measure, Strategy, Strategy
On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of
Read more...Maximising Customer Loyalty through Personalised Pricing
Posted on 3rd June 2021, by Kunle Campbell in Analytics, Customer Loyalty Strategy, Customer Retention, Ecommerce, Measure, Shopping Cart - Suggestions, Strategy, Strategy, Voucher Code Strategy
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and
Read more...Reducing Cash Conversion Cycles with Crowdfunded Inventory Finance
Posted on 27th May 2021, by Kunle Campbell in Ecommerce, Measure, Strategy, Strategy
On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through
Read more...Selling More, Faster, through Price Optimisation
Posted on 20th May 2021, by Kunle Campbell in Ecommerce, Measure, Order Value, Strategy, Strategy
On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants. All
Read more...Engineering Crowdfunding Success and Beyond
Posted on 13th May 2021, by Kunle Campbell in Ecommerce, PR & New Media, Strategy, Strategy
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK
Read more...Amazon DSP: Using Amazon’s 1st-Party Audience Data for Media Buying
Posted on 6th May 2021, by Kunle Campbell in Conversion Rate Optimisation, Ecommerce, Email Marketing & Marketing Automation, Funnel Optimization, Measure, Paid Search, PR & New Media, Selling on Amazon, Strategy, Traffic
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and
Read more...