eCommerce Marketing Growth Hacks 

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Campbell

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The eCommerce Marketing Blueprint

Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Branding Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Branding Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Branding Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Posted on 5th May 2020, by Kunle Campbell in Branding Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to… Read more

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How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Branding How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants… Read more

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Coronavirus: eCommerce is witnessing explosive growth – Klaviyo

Posted on 16th April 2020, by Kunle Campbell in Branding Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but… Read more

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Scaling and Growing an Epidemic-proof D2C Brand – CROSSNET 🏐

Posted on 9th April 2020, by Kunle Campbell in Branding Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET 🏐

At a period where sales are plunging rapidly and stores are shutting down globally, the question most of us ask is: how do you create… Read more

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COVID-19 »»» eCommerce Isn’t Closed, It is Very Much Open!

Posted on 26th March 2020, by Kunle Campbell in Branding COVID-19 »»» eCommerce Isn't Closed, It is Very Much Open!

These days are trying times; and for a lot of e-retailers, this is probably the biggest challenge we’ve ever had to face since the inception… Read more

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Creating Effective Video Ads

Posted on 5th March 2020, by Kunle Campbell in Branding

On today’s episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. If you’re struggling with increasing your… Read more

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Starting Your Omnichannel Retail Journey with Pop-Up Stores

Posted on 5th December 2019, by Kunle Campbell in Branding Linda Farha

In this episode, Kunle interviews Linda Farha, founder and chief connector of Space Connector, pop-up facilitator at pop-up go, and the brainchild of her marketing… Read more

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