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The eCommerce Marketing Blueprint

Win More Conversions with Engaging Mobile Shopping Experiences

Posted on 18th February 2021, by Kunle Campbell in eCommerce UX / UI Win More Conversions with Engaging Mobile Shopping Experiences

On todayā€™s episode, Kunle is joined by Bob Braham, CEO of Famous – a mobile-first platform that helps build stunning storefronts and landing pages for… Read more

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Guillaume “š¯‘®” Cabane – on Hacking Growth in eCommerce

Posted on 4th February 2021, by Kunle Campbell in eCommerce UX / UI Guillaume "š¯‘®" Cabane - on Hacking Growth in eCommerce

On todayā€™s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a… Read more

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How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

Posted on 10th December 2020, by Kunle Campbell in eCommerce UX / UI How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

On todayā€™s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship – an Influencer Marketing Agency. Taylor started out his marketing journey with… Read more

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The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

Posted on 3rd December 2020, by Kunle Campbell in eCommerce UX / UI The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

On todayā€™s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the companyā€™s… Read more

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Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

Posted on 30th April 2020, by Kunle Campbell in eCommerce UX / UI Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With… Read more

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How UX Directly Affects SEO Visibility in Ecommerce

Posted on 18th September 2015, by Kunle Campbell in eCommerce UX / UI

This article is an extractĀ Ā from myĀ soon toĀ launch Ā eCommerce Technical SEOĀ course – it is part of the Ecommerce UX Ā Module.Ā  Whilst the core objective of SEO is to drive and attract visitors to your website/EcommerceĀ store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by

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Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015, by Kunle Campbell in eCommerce UX / UI

Over the weekend, I was curious to find out how topĀ UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing pageĀ of 30 multichannelĀ retailers, took notes on any special features inĀ their valentines day campaigns and also took notes their URLs (for SEO). IĀ hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda

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