eCommerce Marketing Growth Hacks 

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The eCommerce Marketing Blueprint

Running Usability Testing in DTC for Continuous Website UX Improvement

Posted on 1st July 2021, by Kunle Campbell in eCommerce UX / UI Running Usability Testing in DTC for Continuous Website UX Improvement

On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes – a user testing platform that helps DTC and eCommerce… Read more

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How to Maximize the Impact of Emerging Technology for your Store

Posted on 15th April 2021, by Kunle Campbell in eCommerce UX / UI How to Maximize the Impact of Emerging Technology for your Store

On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech – an agency specialising in researching, reviewing and recommending apps for your… Read more

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Sell More Online with 3D Models

Posted on 1st April 2021, by Kunle Campbell in eCommerce UX / UI Sell More Online with 3D Models

On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and… Read more

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Delivering Customer Happiness with Segmentation, Automation and Empathy

Posted on 11th March 2021, by Kunle Campbell in eCommerce UX / UI Delivering Customer Happiness with Segmentation, Automation and Empathy

On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias – a Paris-based eCommerce customer experience platform. The platform allows… Read more

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Win More Conversions with Engaging Mobile Shopping Experiences

Posted on 18th February 2021, by Kunle Campbell in eCommerce UX / UI Win More Conversions with Engaging Mobile Shopping Experiences

On today’s episode, Kunle is joined by Bob Braham, CEO of Famous – a mobile-first platform that helps build stunning storefronts and landing pages for… Read more

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Guillaume “𝑮” Cabane – on Hacking Growth in eCommerce

Posted on 4th February 2021, by Kunle Campbell in eCommerce UX / UI Guillaume "𝑮" Cabane - on Hacking Growth in eCommerce

On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a… Read more

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How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

Posted on 10th December 2020, by Kunle Campbell in eCommerce UX / UI How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship – an Influencer Marketing Agency. Taylor started out his marketing journey with… Read more

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The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

Posted on 3rd December 2020, by Kunle Campbell in eCommerce UX / UI The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s… Read more

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Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

Posted on 30th April 2020, by Kunle Campbell in eCommerce UX / UI Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With… Read more

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How UX Directly Affects SEO Visibility in Ecommerce

Posted on 18th September 2015, by Kunle Campbell in eCommerce UX / UI

This article is an extract  from my soon to launch  eCommerce Technical SEO course – it is part of the Ecommerce UX  Module.  Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by

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