eCommerce Marketing Growth Hacks 

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November 21st 4:30pm GMT / 11:30am EST
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Campbell

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The eCommerce Marketing Blueprint

Maximising Customer Loyalty through Personalised Pricing

Posted on 3rd June 2021, by Kunle Campbell in Voucher Code Strategy Maximising Customer Loyalty through Personalised Pricing

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and… Read more

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Leveraging Personalised Push Notifications in eCommerce

Posted on 17th September 2020, by Kunle Campbell in Voucher Code Strategy Leveraging Personalised Push Notifications in eCommerce

On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal – the most widely used push notification delivery and marketing platform… Read more

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Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Voucher Code Strategy Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more

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How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Voucher Code Strategy

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

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