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Marketing Leaders Q4 BFCM Forum
Posted on 8th November 2021, by Kunle Campbell in Voucher Code Strategy
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of… Read more
Read more...Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend
Posted on 3rd November 2021, by Kunle Campbell in Voucher Code Strategy
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of… Read more
Read more...How Mikey Moran Leveraged Showrooms to Drive Online LTV for Private Label Extensions
Posted on 19th August 2021, by Kunle Campbell in Voucher Code Strategy
On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch… Read more
Read more...Maximising Customer Loyalty through Personalised Pricing
Posted on 3rd June 2021, by Kunle Campbell in Voucher Code Strategy
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and… Read more
Read more...Leveraging Personalised Push Notifications in eCommerce
Posted on 17th September 2020, by Kunle Campbell in Voucher Code Strategy
On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal – the most widely used push notification delivery and marketing platform… Read more
Read more...Transforming Product Returns to a Retention Profit Center
Posted on 21st May 2020, by Kunle Campbell in Voucher Code Strategy
Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more
Read more...How to Effectively Leverage the Power of Voucher Codes in eCommerce
Posted on 28th August 2014, by Kunle Campbell in Voucher Code Strategy
Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they
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