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The eCommerce Marketing Blueprint

How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Voucher Code Strategy

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

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