On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship – an Influencer Marketing Agency. Taylor started out his marketing journey with… Read more

These days are trying times; and for a lot of e-retailers, this is probably the biggest challenge we’ve ever had to face since the inception… Read more

On today’s episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. If you’re struggling with increasing your… Read more

On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube… Read more

Can an etailer acquire majority or a significant number of new customers from video content hosted on its YouTube channel? Majority or the time, the answer is No! The most effective Ecommerce customer acquisition channels are typically paid search, organic search, social media (Pinterest, Facebook & Twitter), email, affiliates and referral traffic. So why isn’t there a significant amount of focus on YouTube, the second largest search engine? Probably because it is a tough nut to crack. Well, I am glad to say