On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce.
With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’ve never seen in person. This has taken the importance of product images and descriptions to another level. Customers want what they see while ordering. Otherwise you get (lots of) returns and loss of credibility.
On the flipside, it is already well established that great product images help with conversion. But if you can provide customers with a 360-degree view of the product, you are really getting a leg up on the competition. You are effectively allowing the customers to touch and turn over the product in their hands – all from the safety of their home. The result? User experience and Conversion rate skyrocket. You are looking at an average jump of 30% in conversion rate!
In this episode, Kunle and Trevor talk about using 3d models and mixed reality in eCommerce. You will get to hear about triggering sales with emotions, using 3d models and mixed reality on product pages, and best practices on moving your catalogue to 3d models. This episode is a sneak peek into a technology that is rapidly becoming a norm!
Here is a summary of some of the most important points made,
On today’s interview Kunle and Trevor discuss,
“We’re in the authenticity business.”
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
This episode is brought to you by:
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