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The eCommerce Marketing Blueprint

Leveraging Direct Mail Postcard Marketing Automation for eCommerce

Posted on 27th February 2020, by Kunle Campbell in Customer Retention

In this episode, Kunle welcomes Michael Epstein to the show. Michael is the CMO of AutoAnything and investor-partner in PostPilot. Today, he shares his experience… Read more

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From DTC Crowdfunding to VC Funding in 12 months – Sheets and Giggles

Posted on 6th February 2020, by Kunle Campbell in Customer Retention From DTC Crowdfunding to VC Funding in 12 months - Sheets and Giggles

In this episode, Kunle chats with Colin McIntosh, the founder, and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding… Read more

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SMS Marketing Secret to 2X CLTV: Go Conversational

Posted on 19th December 2019, by Kunle Campbell in Customer Retention

In this episode, Kunle chats with Bogdan Constantin, Founder, and CEO at Voxie, a conversational commerce platform helping digital brands build relationships with their customers… Read more

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Starting Your Omnichannel Retail Journey with Pop-Up Stores

Posted on 5th December 2019, by Kunle Campbell in Customer Retention Linda Farha

In this episode, Kunle interviews Linda Farha, founder and chief connector of Space Connector, pop-up facilitator at pop-up go, and the brainchild of her marketing… Read more

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‘No one shares ordinary’ • Shifting your Direct-to-Consumer Brand Ahead

Posted on 28th November 2019, by Kunle Campbell in Customer Retention

In this episode, Kunle interviews Allen Adamson, co-founder and managing partner of Metaforce, a solutions company with an elite team of the industry’s best talent…. Read more

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Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl

Posted on 24th October 2019, by Kunle Campbell in Customer Retention

On today’s episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low… Read more

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eCommerce Email Marketing Automation – Biggest Mistakes

Posted on 12th September 2019, by Kunle Campbell in Customer Retention

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages…. Read more

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Facebook Ads: Let’s talk about Campaign Budget Optimization – CBO

Posted on 29th March 2019, by Kunle Campbell in Customer Retention

CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ… Read more

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Direct to Consumer 2.0 Is About All Round Customer Obsession and Product Optimization

Posted on 8th March 2019, by Kunle Campbell in Customer Retention

On today’s episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs. It… Read more

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7-Figure One-Page Ecommerce Selling on ClickFunnels – w/ Trey Lewellen

Posted on 28th February 2019, by Kunle Campbell in Customer Retention

Trey’s entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone… Read more

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