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The eCommerce Marketing Blueprint

Brand Licensing ~ How Elyse Successfully Launched Products for House of Marley, Four Paws

Posted on 19th January 2017, by Kunle Campbell in Customer Retention

On today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through… Read more


The Essence of a Brand story – case in mind…KFC and my wife

Posted on 23rd December 2016, by Kunle Campbell in Customer Retention

Hello, guys! this is Kunle Campbell of the 2x eCommerce podcast, welcome to the show, this podcast is dedicated to strategic growth for online retailers…. Read more


Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction – Oliver Cabell

Posted on 8th December 2016, by Kunle Campbell in Customer Retention

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more


RJMetrics – Retaining and Maximising Life Time Value of Holiday Shoppers

Posted on 18th February 2016, by Kunle Campbell in Customer Retention

Tristan Handy is the Vice President of Marketing at RJMetrics, a business intelligence platform for SaaS and e-commerce businesses.  Last year in Episode 9, I… Read more


Obsessing about Employee and Customer Happiness in Ecommerce w/ One Click Ventures

Posted on 3rd November 2015, by Kunle Campbell in Customer Retention

I am excited to introduce today’s guests on the show. Husband and wife Randy and Angie Stocklin run an e-commerce business called One Click Ventures… Read more


How UX Directly Affects SEO Visibility in Ecommerce

Posted on 18th September 2015, by Kunle Campbell in Customer Retention

This article is an extract  from my soon to launch  eCommerce Technical SEO course – it is part of the Ecommerce UX  Module.  Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by


How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth

Posted on 27th August 2015, by Kunle Campbell in Customer Retention

I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers…. Read more


Retention Marketing: What is it, Why Should I do it, and How do I Start?

Posted on 24th August 2015, by Alex McEachern in Customer Retention

Ecommerce marketers have quickly grown accustomed to hearing terms such as: Conversion rate, CPC, CPA, and even CPM. All of these are incredibly important to the success of your online store, but they all are focused on one thing, creating a new customer. The creation of a new customer is actually only the first step on a much longer journey. Let me explain.


How Naked Wines’ Acquires and Retains Customers

Posted on 19th June 2015, by Kunle Campbell in Customer Retention

Naked Wines is a truly innovative brand and one that I, both as a customer and as a marketer, greatly admire. From a customer’s perspective, they relentlessly infuse dynamism into their business and are a genuinely friendly voice in the overly sniffy wine retail segment. Putting on my marketing hat, their website’s user experience (UX) proves extremely strong in the area of persuasive psychology; their copywriting — on-site and within customer communications — is crisply written, with an easily identifiable tone of voice to go along with it. They also consistently


Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015, by Kunle Campbell in Customer Retention

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda