eCommerce Marketing Growth Hacks 

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with Kunle
Campbell

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The eCommerce Marketing Blueprint

Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

Posted on 6th August 2020, by Kunle Campbell in Customer Retention Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded… Read more

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Unbound Merino’s Product Centric DTC Growth Story

Posted on 3rd August 2020, by Kunle Campbell in Customer Retention

On today’s episode Kunle interviews Dan Demsky, one of the co-founders of Unbound Merino, a luxury men’s apparel brand that only uses Australian merino wool…. Read more

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Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Posted on 16th July 2020, by Kunle Campbell in Customer Retention Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Customer Retention Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Gearing Up Marketing Automation with Instagram Direct Messages

Posted on 2nd July 2020, by Kunle Campbell in Customer Retention Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more

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Removing Unintended Road Blocks in the Checkout Process

Posted on 25th June 2020, by Kunle Campbell in Customer Retention Removing Unintended Road Blocks in the Checkout Process

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode,… Read more

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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Customer Retention Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more

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Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Customer Retention Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more

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Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Customer Retention Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Customer Retention Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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