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The eCommerce Marketing Blueprint

Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction – Oliver Cabell

Posted on 8th December 2016, by Kunle Campbell in Customer Loyalty Strategy

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more

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How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth

Posted on 27th August 2015, by Kunle Campbell in Customer Loyalty Strategy

I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers…. Read more

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How Naked Wines’ Acquires and Retains Customers

Posted on 19th June 2015, by Kunle Campbell in Customer Loyalty Strategy

Naked Wines is a truly innovative brand and one that I, both as a customer and as a marketer, greatly admire. From a customer’s perspective, they relentlessly infuse dynamism into their business and are a genuinely friendly voice in the overly sniffy wine retail segment. Putting on my marketing hat, their website’s user experience (UX) proves extremely strong in the area of persuasive psychology; their copywriting — on-site and within customer communications — is crisply written, with an easily identifiable tone of voice to go along with it. They also consistently

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