In this episode, Kunle interviews Linda Farha, founder and chief connector of Space Connector, pop-up facilitator at pop-up go, and the brainchild of her marketing… Read more

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more

I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers…. Read more

Naked Wines is a truly innovative brand and one that I, both as a customer and as a marketer, greatly admire. From a customer’s perspective, they relentlessly infuse dynamism into their business and are a genuinely friendly voice in the overly sniffy wine retail segment. Putting on my marketing hat, their website’s user experience (UX) proves extremely strong in the area of persuasive psychology; their copywriting — on-site and within customer communications — is crisply written, with an easily identifiable tone of voice to go along with it. They also consistently