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Leveraging Personalised Push Notifications in eCommerce
Posted on 17th September 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal – the most widely used push notification delivery and marketing platform… Read more
Read more...DTC Brand Building Blueprint with Doe Lashes Founder
Posted on 3rd September 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes. Jason helps other brands streamline sourcing and manufacturing as… Read more
Read more...Getting Personal with Customers using SMS Marketing
Posted on 27th August 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is… Read more
Read more...How Findlay Hats Grew a 100,000 Strong Active Community
Posted on 20th August 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built… Read more
Read more...Leveling Up 1:1 eCommerce Personalization with Handwritten Note and Letter Automation
Posted on 13th August 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back… Read more
Read more...Brand-driven Performance Marketing (BPM) with Facebook Advertising
Posted on 10th July 2020, by Kunle Campbell in Customer Loyalty Strategy
On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more
Read more...Gearing Up Marketing Automation with Instagram Direct Messages
Posted on 2nd July 2020, by Kunle Campbell in Customer Loyalty Strategy
In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more
Read more...Post COVID-19 Performance Marketing Preparedness
Posted on 8th June 2020, by Kunle Campbell in Customer Loyalty Strategy
As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more
Read more...Transforming Product Returns to a Retention Profit Center
Posted on 21st May 2020, by Kunle Campbell in Customer Loyalty Strategy
Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more
Read more...Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus
Posted on 5th May 2020, by Kunle Campbell in Customer Loyalty Strategy
Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to… Read more
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