Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 220 29 mins

Starting Your Omnichannel Retail Journey with Pop-Up Stores

Posted on 5th December 2019 ,
by Kunle Campbell


About the guests

Linda Farha

Kunle Campbell

Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go. She's also the brainchild of her marketing and communications company, Zenergy Communications.
Well-versed in the marketing, retail, and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands.



In this episode, Kunle interviews Linda Farha, founder and chief connector of Space Connector, pop-up facilitator at pop-up go, and the brainchild of her marketing and communications company, Zenergy Communications. Tune in as Linda walks us through the steps in creating an omnichannel retail business with pop-up stores.

Covered Topics:

  • How pop-up go works
  • The metrics you should be looking at
  • Ensuring the success of your pop-ups
  • The in-store experience
  • Planning your pop-up

Podcast Show Notes:

  • 01:32 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
  • 02:57 – Join the 2xEcommerce Facebook Group
  • 03:28 – Today’s Guest: Linda Farha
    • About Zenergy Communications and pop-up go
  • 06:46 – Linda shares how pop-up go works
    • Matching space owners and space seekers
    • 3 reasons for choosing pop-ups: business intelligence, testing locations, testing brick & mortar
  • 09:43 – The metrics you should be looking at
    • Website traffic
    • Create a call-to-action
    • Engagement
  • 12:48 – Ensuring the success of your pop-up store
    • Google AdWords
    • Campaigns
    • Content
    • Press release
  • 15:56 – What businesses should have pop-up stores
  • 17:56 – The in-store experience
    • Plan it out!
    • An environment that matches your business’ ethos
  • 21:59 – The steps in planning pop-up stores
    • Define the ultimate goal
    • Understand who your customer base is
  • 25:46 – Owning or Renting Storage
  • 26:41 – Linda’s tips
    • The customer journey should be on-brand

Topic Takeaways:

  • Make sure you plan everything out!
  • The customer journey should be on-brand.

Tweetable Quotes:

Facebook Group • Continue the Conversation

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

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SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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