In this episode, Kunle interviews Linda Farha, founder and chief connector of Space Connector, pop-up facilitator at pop-up go, and the brainchild of her marketing and communications company, Zenergy Communications. Tune in as Linda walks us through the steps in creating an omnichannel retail business with pop-up stores.

Covered Topics:

• How pop-up go works
• The metrics you should be looking at
• Ensuring the success of your pop-ups
• The in-store experience
• Planning your pop-up

Podcast Show Notes:

• 01:32 – Get The Ultimate Guide for Crushing Holiday Revenue Targets at Klaviyo
• 02:57 – Join the 2xEcommerce Facebook Group
• 03:28 – Today’s Guest: Linda Farha
  • About Zenergy Communications and pop-up go
• 06:46 – Linda shares how pop-up go works
  • Matching space owners and space seekers
  • 3 reasons for choosing pop-ups: business intelligence, testing locations, testing brick & mortar
• 09:43 – The metrics you should be looking at
  • Website traffic
  • Create a call-to-action
  • Engagement
• 12:48 – Ensuring the success of your pop-up store
  • Google AdWords
  • Campaigns
  • Content
  • Press release
• 15:56 – What businesses should have pop-up stores
• 17:56 – The in-store experience
  • Plan it out!
  • An environment that matches your business’ ethos
• 21:59 – The steps in planning pop-up stores
  • Define the ultimate goal
  • Understand who your customer base is
• 25:46 – Owning or Renting Storage
• 26:41 – Linda’s tips
  • The customer journey should be on-brand

Topic Takeaways:

• Make sure you plan everything out!
• The customer journey should be on-brand.

Tweetable Quotes:

———–