Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction.
I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago.
Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:
The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan.
Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online.
They revealed their cost of production on their website – a unique action taken by retail sites. They’ve done this because of the company’s focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque.
They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company.
With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:
Product sales come from: