On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing. Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse.
As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing business online. But with the growth of social media and explosion in adoption, there are now multiple channels that can be leveraged. It is no longer just Google and Facebook.
We all know about Tiktok. With over a billion users, a big chunk of which are in the age group of 13-24, it surely is an enticing platform to advertise on. However, as it is with anything new, there are many still on the fence about it. But if there’s something the last few years have taught us about social media, it is that those who adopt fast win big and those who are slow risk getting left behind.
In this episode, Kunle and Chase talk about the social media ads landscape with a laser focus on TikTok. You will get to hear about leveraging organic traffic, hacks for TikTok ads and campaigns, and best practices for creating and cross promoting content. If you’re someone looking to jump on the TikTok bandwagon, then this is just the episode for you!
Here is a summary of some of the most important points made,
On today’s interview Kunle and Chase discuss,
“TikTok hooks you by giving a lot of exposure early on.”
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