eCommerce Marketing Growth Hacks 

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Campbell

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The eCommerce Marketing Blueprint

The Vital Role of Competitor and Keyword Research in DTC eCommerce

Posted on 29th May 2020, by Kunle Campbell in Measure The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn… Read more

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Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Measure Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Measure Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Posted on 5th May 2020, by Kunle Campbell in Measure Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to… Read more

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Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

Posted on 30th April 2020, by Kunle Campbell in Measure Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With… Read more

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How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Measure How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants… Read more

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Coronavirus: eCommerce is witnessing explosive growth – Klaviyo

Posted on 16th April 2020, by Kunle Campbell in Measure Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but… Read more

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Scaling and Growing an Epidemic-proof D2C Brand – CROSSNET 🏐

Posted on 9th April 2020, by Kunle Campbell in Measure Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET 🏐

At a period where sales are plunging rapidly and stores are shutting down globally, the question most of us ask is: how do you create… Read more

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CRO: The Growth Strategy That’s Being Ignored w/ PRWD’s Paul Rouke

Posted on 1st February 2016, by Kunle Campbell in Measure

UK’s #1 conversion rate optimisation agency, PRWD have just published a book on CRO titled ‘A Story Of Untapped Potential: The Growth Strategy That’s Being Ignored’. On this episode of the… Read more

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5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in Measure

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how

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