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The eCommerce Marketing Blueprint

CRO: The Growth Strategy That’s Being Ignored w/ PRWD’s Paul Rouke

Posted on 1st February 2016, by Kunle Campbell in Measure

UK’s #1 conversion rate optimisation agency, PRWD have just published a book on CRO titled ‘A Story Of Untapped Potential: The Growth Strategy That’s Being Ignored’. On this episode of the… Read more

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5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in Measure

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how

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5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

Posted on 9th December 2014, by Kunle Campbell in Measure

The pace of technological change in digital marketing can run the risk of blinding us to a central fact about what we do: while the methods of asking have changed, the questions we’re asking and the people we’re asking, haven’t really changed for centuries. As eCommerce marketers, our job is to ask people who might already want to say yes i.e. site visitors, whether they’d like to buy something. Ways to get people to answer your questions with ‘yes’ deserves investigating.

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Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Measure

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

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6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in Measure

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could

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