Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.
We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn’t stop there, other policies like phasing out of cookies are going to further reduce targeting capabilities.
We are now officially living in the world of owned audiences. If you don’t own your audience data, it will become progressively harder to market effectively in the future. This starts with building your email lists and communities. Many might say if you don’t have a list already then you’ve missed the bus. But that is not entirely true, you can use the upcoming holiday period to get started on your data collection strategy.
In this episode, our expert panel discusses how marketing teams can actively and passively collect, process and use data to deliver personalized experiences to both customers and prospects. You will get to hear about best practices for personalisation and specific tips for the holiday period. This is a great episode for marketers and merchants alike.
This event was sponsored by our good friends at:
Juni – The financial companion that tracks returns on your entire business in one place. Measure all your ROI with Juni.
Emarsys – The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide.
Postscript – Making SMS for eCommerce easy. Automate your SMS marketing with postscript.
Recart – Sell more with FB Messenger Marketing. Reduce abandoned carts with Recart.
Omnisend – Increase your sales not your workload. Take the shortcut to revenue growth with Omnisend.
Bolt – Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away.
BeProfit – Get all your ecommerce profits at a glance. Track all your expenses with BeProfit.
Here is a summary of some of the most important points made,
On today’s episode, the expert panel discuss,
“Customer experience is a battleground in eCom and Retail.”
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
This episode is brought to you by:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses.
Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction, and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
This episode is brought to you by Rewind – the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.
Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind Backups,
reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.
Go to Gorgias.com and mention 2x ecommerce podcast for two months free.
Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.
They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.
Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.
Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**