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DTC Founders BFCM Q4 Strategy Roundtable 1 at Commerce Accel Conference

Posted on 2nd November 2021, by Kunle Campbell in Measure DTC Founders BFCM Q4 Strategy Roundtable 1 at Commerce Accel Conference

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of… Read more

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Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth

Posted on 14th October 2021, by Kunle Campbell in Measure Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth

On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over… Read more

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Apple’s Mail Privacy Protection (MPP) – No Need to Hit The Panic Button

Posted on 7th October 2021, by Kunle Campbell in Measure Apple's Mail Privacy Protection (MPP) - No Need to Hit The Panic Button

On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data… Read more

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Building Your First-Party Data Martech Stack for eComm

Posted on 10th June 2021, by Kunle Campbell in Measure Building Your First-Party Data Martech Stack for eComm

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of… Read more

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Maximising Customer Loyalty through Personalised Pricing

Posted on 3rd June 2021, by Kunle Campbell in Measure Maximising Customer Loyalty through Personalised Pricing

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and… Read more

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Reducing Cash Conversion Cycles with Crowdfunded Inventory Finance

Posted on 27th May 2021, by Kunle Campbell in Measure Reducing Cash Conversion Cycles with Crowdfunded Inventory Finance

On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through… Read more

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Selling More, Faster, through Price Optimisation

Posted on 20th May 2021, by Kunle Campbell in Measure Selling More, Faster, through Price Optimisation

On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants.   All… Read more

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Engineering Crowdfunding Success and Beyond

Posted on 13th May 2021, by Kunle Campbell in Measure Engineering Crowdfunding Success and Beyond

On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK… Read more

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Amazon DSP: Using Amazon’s 1st-Party Audience Data for Media Buying

Posted on 6th May 2021, by Kunle Campbell in Measure Amazon DSP: Using Amazon's 1st-Party Audience Day for Media Buying

On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and… Read more

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8-Figure Scale with an Omni-channel Performance Marketing Funnel

Posted on 29th April 2021, by Kunle Campbell in Measure 8-Figure Scale with an Omni-channel Performance Marketing Funnel

On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings, a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to… Read more

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