eCommerce Marketing Growth Hacks 

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The eCommerce Marketing Blueprint

Accurate eCommerce Analytics in a First Party Data Era

Posted on 2nd December 2021, by Kunle Campbell in Analytics Accurate eCommerce Analytics in a First Party Data Era

On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms… Read more

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How Getting a Grasp of Critical Metrics Accelerated Kindred Bravely’s Growth

Posted on 25th November 2021, by Kunle Campbell in Analytics How Getting a Grasp of Critical Metrics, Accelerated Kindred Bravely's Growth

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his… Read more

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Optimising CLV with Cohort Analysis

Posted on 18th November 2021, by Kunle Campbell in Analytics Optimising CLV with Cohort Analysis

On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by… Read more

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Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth

Posted on 14th October 2021, by Kunle Campbell in Analytics Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth

On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over… Read more

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Building Your First-Party Data Martech Stack for eComm

Posted on 10th June 2021, by Kunle Campbell in Analytics Building Your First-Party Data Martech Stack for eComm

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of… Read more

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Maximising Customer Loyalty through Personalised Pricing

Posted on 3rd June 2021, by Kunle Campbell in Analytics Maximising Customer Loyalty through Personalised Pricing

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and… Read more

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Guillaume “𝑮” Cabane – on Hacking Growth in eCommerce

Posted on 4th February 2021, by Kunle Campbell in Analytics Guillaume "𝑮" Cabane - on Hacking Growth in eCommerce

On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a… Read more

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Email Marketing Insights from a $50M Ecommerce Email Marketer

Posted on 21st January 2021, by Kunle Campbell in Analytics Email Marketing Insights from a $50M Ecommerce Email Marketer

On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million… Read more

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iOS 14 • FB Ads »» Upcoming Changes and What to Do

Posted on 14th January 2021, by Kunle Campbell in Analytics iOS 14 • FB Ads - Upcoming Changes and What to Do

On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social. Nick is a seasoned performance marketer and media buyer who works… Read more

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Why DTC brands need a single source of truth for their data

Posted on 17th December 2020, by Kunle Campbell in Analytics Why DTC brands need a single source of truth for their data

On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io – an eCommerce Analytics and Business Intelligence platform founded in 2014…. Read more

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