eCommerce Marketing Growth Hacks 

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The eCommerce Marketing Blueprint

Building Your First-Party Data Martech Stack for eComm

Posted on 10th June 2021, by Kunle Campbell in Analytics Building Your First-Party Data Martech Stack for eComm

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of… Read more

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Maximising Customer Loyalty through Personalised Pricing

Posted on 3rd June 2021, by Kunle Campbell in Analytics Maximising Customer Loyalty through Personalised Pricing

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and… Read more

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Guillaume “𝑮” Cabane – on Hacking Growth in eCommerce

Posted on 4th February 2021, by Kunle Campbell in Analytics Guillaume "𝑮" Cabane - on Hacking Growth in eCommerce

On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a… Read more

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Email Marketing Insights from a $50M Ecommerce Email Marketer

Posted on 21st January 2021, by Kunle Campbell in Analytics Email Marketing Insights from a $50M Ecommerce Email Marketer

On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million… Read more

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iOS 14 • FB Ads »» Upcoming Changes and What to Do

Posted on 14th January 2021, by Kunle Campbell in Analytics iOS 14 • FB Ads - Upcoming Changes and What to Do

On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social. Nick is a seasoned performance marketer and media buyer who works… Read more

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Why DTC brands need a single source of truth for their data

Posted on 17th December 2020, by Kunle Campbell in Analytics Why DTC brands need a single source of truth for their data

On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io – an eCommerce Analytics and Business Intelligence platform founded in 2014…. Read more

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Using Interactive Marketing Content to Reduce Choice Paralysis

Posted on 5th November 2020, by Kunle Campbell in Analytics Using Interactive Marketing Content to Reduce Choice Paralysis w/ Saksham Sharda

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more

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Using Customer Psychographics for 1:1 eCommerce Personalisation

Posted on 8th October 2020, by Kunle Campbell in Analytics Using Customer Psychographics for 1:1 eCommerce Personalisation

On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the… Read more

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The Marketer Behind Million Dollar Kickstarter Campaigns

Posted on 24th September 2020, by Kunle Campbell in Analytics The Marketer Behind Million Dollar Kickstarter Campaigns

On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners – a full-service turnkey product launch agency based in Charlotte,… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Analytics Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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