eCommerce Marketing Growth Hacks 

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Campbell

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The eCommerce Marketing Blueprint

Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Posted on 16th July 2020, by Kunle Campbell in Traffic Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Traffic Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Gearing Up Marketing Automation with Instagram Direct Messages

Posted on 2nd July 2020, by Kunle Campbell in Traffic Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more

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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Traffic Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more

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Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Traffic Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more

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The Vital Role of Competitor and Keyword Research in DTC eCommerce

Posted on 29th May 2020, by Kunle Campbell in Traffic The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Traffic Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Posted on 5th May 2020, by Kunle Campbell in Traffic Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights cancelled all over the globe, people instructed to… Read more

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How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Traffic How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants… Read more

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Coronavirus: eCommerce is witnessing explosive growth – Klaviyo

Posted on 16th April 2020, by Kunle Campbell in Traffic Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but… Read more

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