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The eCommerce Marketing Blueprint

How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

Posted on 10th December 2020, by Kunle Campbell in Content Marketing for eCommerce How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship – an Influencer Marketing Agency. Taylor started out his marketing journey with… Read more

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The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

Posted on 3rd December 2020, by Kunle Campbell in Content Marketing for eCommerce The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s… Read more

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How this 7-Figure eCommerce Founder Has Found a Life Balance

Posted on 12th November 2020, by Kunle Campbell in Content Marketing for eCommerce How this 7-Figure eCommerce Founder Has Found a Life Balance

On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf – an 8-year-old DTC Golf equipment manufacturer. He is also a partner… Read more

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Using Interactive Marketing Content to Reduce Choice Paralysis

Posted on 5th November 2020, by Kunle Campbell in Content Marketing for eCommerce Using Interactive Marketing Content to Reduce Choice Paralysis w/ Saksham Sharda

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more

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Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years

Posted on 29th October 2020, by Kunle Campbell in Content Marketing for eCommerce Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years

On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder & CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a… Read more

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DTC Brand Building Blueprint with Doe Lashes Founder

Posted on 3rd September 2020, by Kunle Campbell in Content Marketing for eCommerce DTC Brand Building Blueprint with Doe Lashes Founder, Jason Wong

On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes. Jason helps other brands streamline sourcing and manufacturing as… Read more

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Getting Personal with Customers using SMS Marketing

Posted on 27th August 2020, by Kunle Campbell in Content Marketing for eCommerce

On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is… Read more

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Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Posted on 16th July 2020, by Kunle Campbell in Content Marketing for eCommerce Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Content Marketing for eCommerce Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Content Marketing for eCommerce Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more

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