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The eCommerce Marketing Blueprint

Product Sourcing from China, Asia and Trade Shows w/ David Hoffman

Posted on 5th September 2019, by Kunle Campbell in Strategy

David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries… Read more

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AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal

Posted on 24th August 2019, by Kunle Campbell in Strategy

On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test… Read more

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WHY DO PEOPLE BUY?

Posted on 17th August 2019, by Kunle Campbell in Strategy

So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for… Read more

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Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson

Posted on 10th August 2019, by Kunle Campbell in Strategy

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a… Read more

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Learnings from an Expert Fortune 500 Facebook Ads Media Buyer

Posted on 27th July 2019, by Kunle Campbell in Strategy

Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the… Read more

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Achieving +24X ROAS in 24 Hours – eCommerce Facebook Advertising

Posted on 24th July 2019, by Kunle Campbell in Strategy

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! ———–… Read more

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How to Acquire and Retain eCommerce Customers with SMS Marketing • Text Commerce 📱

Posted on 12th July 2019, by Kunle Campbell in Strategy

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS. We’ll cover best practises,… Read more

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EU Online Retailers, Prepare Your Checkout for Two-factor Authentication

Posted on 5th July 2019, by Kunle Campbell in Strategy

If you’re an online retailer or you work for an e-commerce business in the EU, it’s essential that you listen to today’s podcast and take… Read more

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The Single Channel Trap

Posted on 3rd July 2019, by Kunle Campbell in Strategy

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose… Read more

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How Xometry Scaled Up its B2B Manufacturing Marketplace

Posted on 2nd July 2019, by Kunle Campbell in Strategy

Xometry was founded in 2014 and has experienced rapid growth due to the company’s emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting… Read more

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