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The eCommerce Marketing Blueprint

The Need for Retailers to Improve Data Quality

Posted on 22nd March 2018, by Chris Boaz in Strategy

Many retailers still don’t understand the real consequences of dirty data – both in terms of financial loss and damaged reputations. And they often underestimate how much this can damage their business – and affect their customers. Having worked with a huge range of companies over the last two decades, the team at PCA Predict was inspired to find out exactly how much poor data quality really costs businesses. In our recent report – Fixing Failed Deliveries: Improving Data Quality


How to Build and Sell an eCommerce Business with Maximum Asset Value

Posted on 22nd January 2018, by Kunle Campbell in Strategy

Thomas Smale is the Founder of FE International – an M & A  advisory services consultancy for mid-market SaaS, eCommerce and content businesses.  FE International… Read more


KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand

Posted on 6th October 2017, by Kunle Campbell in Strategy

I had the privilege of interviewing Joe Leese; who is the founder of a small but growing high-quality gym accessories physical product business: King Fitness Company. I found… Read more


ISSARA LEATHER: How Rosh is Building an Agile Direct-to-Consumer Fashion Brand

Posted on 27th July 2017, by Kunle Campbell in Strategy

Rosh is the founder of ISSARA – an ethical minimal leather goods brand. ISSARA operates in the affordable luxury space. ISSARA operates in the affordable… Read more


TrueFacet: How Tirath is Building a ‘Controlled Marketplace’ Handling & Vetting Physical Products

Posted on 7th April 2017, by Kunle Campbell in Strategy

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe,… Read more


How this Marketer 10X’d Product Sales with the Classic 4P’s of Marketing Framework

Posted on 31st March 2017, by Kunle Campbell in Strategy

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com…. Read more


How Selling to National Retailers can Scale the Growth of Your Physical Product Brand

Posted on 24th March 2017, by Kunle Campbell in Strategy

Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for… Read more


How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman

Posted on 8th March 2017, by Kunle Campbell in Strategy

I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them… Read more


How Daisy Spun off ‘Banish’, a 7-figure Beauty Product Business from her YouTube Channel

Posted on 25th February 2017, by Kunle Campbell in Strategy

Daisy Jing started out as a YouTuber with no intentions of building a physical product business. She felt that having a YouTube channel was her way… Read more


My Baby’s Heartbeat Bear: How to Think outside of the Box with an Emotional Product

Posted on 17th February 2017, by Kunle Campbell in Strategy

On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of teddy bear products that lets… Read more