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The eCommerce Marketing Blueprint

Lifted Liquids Grew from 0 to a 6-Figure a Month in Revenue Product Business in 18 Months!

Posted on 15th December 2016, by Kunle Campbell in Social Media

Hi, and welcome to another Physical Product Podcast. In this episode, I have with me Nick Warrender, a millennial serial entrepreneur and the founder of… Read more

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Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction – Oliver Cabell

Posted on 8th December 2016, by Kunle Campbell in Social Media

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and… Read more

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How Bikini Luxe Drive Sales from Social Media Content and Influencers w/ Candice Galek

Posted on 26th February 2016, by Kunle Campbell in Social Media

Candice Galek, who is also fondly known as the ‘Bikini Geek’, is the founder of Bikini Luxe, online retailers specialising in designer bikinis, women’s fashion… Read more

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Influencer Marketing on Instagram for Ecommerce Brands

Posted on 24th February 2016, by Kunle Campbell in Social Media

Today I’m joined by Instagram expert Simon Heit, who is going to talk about influencer marketing on Instagram. Simon is the founder of IG Shoutout… Read more

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Facebook Page Setup Guide for Multi-Location Retailers & Franchise Businesses

Posted on 26th November 2014, by Kunle Campbell in Social Media

If you manage social media for a national/international retail brand or a franchise business with stores across multiple locations, a point most social media managers miss is that just like Google Local Google My Business,  Facebook allows multi-location and franchise businesses to set up interconnected local Facebook pages for each location or branch. This post aims to provide a step-by-step Facebook page setup guide for retailers and other businesses that operate in multiple locations. The Parent-child structure The first concept to get to grasp with is the Parent-child structure

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Why Your Pinterest Strategy is Failing – How Top Etailers Drive Online Sales With Pinterest

Posted on 6th October 2014, by Kunle Campbell in Social Media

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

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5 Ways to Measure the Success of a Social Media Campaign

Posted on 16th February 2014, by Kunle Campbell in Social Media

If you’re running a social media campaign you are probably not doing it for fun – you are most likely looking for results. In most cases, the intended outcome of a social media campaign is to strengthen and increase awareness of your brand. In the past, traditional marketing efforts in this arena were difficult to evaluate due to the complications of determining the link between a campaign and brand awareness. One of the appeals of social media marketing is the

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When to Use a Facebook Local Business Page Vs a Company Page

Posted on 28th October 2013, by Kunle Campbell in Social Media

Facebook will offer you several options when you set up a page for your organisation. Usually, though, you’ll find yourself choosing between a ‘Company, organisation or Institution’ page, and a ‘Local Business or Place’ one. While in some cases the choice is obvious – if you’re a university, you’ll be wanting to be an Institution, not a Local Business or Place – for other organisations the decision can be a little more complex.

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12 Ways to Get More People ‘Talking About’ Your Facebook Page & Improve EdgeRank

Posted on 5th June 2013, by Kunle Campbell in Social Media

In 2011 Facebook introduced their ‘People Talking About This’ feature.  Available on Facebook Pages only, the feature allows you to track the number of interactions with your page over the last seven days.  As such, it is a great tool for analysing how many people are directly interacting with your brand on a weekly basis.  ‘Talking About’ is located next to ‘Likes’ but it offers details not of who has clicked ‘like,’ but of who has created what Facebook calls

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