eCommerce Marketing Growth Hacks 

November 21st 4:30pm GMT / 11:30am EST
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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in CRO Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more


CRO: The Growth Strategy That’s Being Ignored w/ PRWD’s Paul Rouke

Posted on 1st February 2016, by Kunle Campbell in CRO

UK’s #1 conversion rate optimisation agency, PRWD have just published a book on CRO titled ‘A Story Of Untapped Potential: The Growth Strategy That’s Being Ignored’. On this episode of the… Read more


5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in CRO

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how


5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

Posted on 9th December 2014, by Kunle Campbell in CRO

The pace of technological change in digital marketing can run the risk of blinding us to a central fact about what we do: while the methods of asking have changed, the questions we’re asking and the people we’re asking, haven’t really changed for centuries. As eCommerce marketers, our job is to ask people who might already want to say yes i.e. site visitors, whether they’d like to buy something. Ways to get people to answer your questions with ‘yes’ deserves investigating.


6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in CRO

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could