eCommerce Marketing Growth Hacks 

How Naked Wines’ Acquires and Retains Customers

Posted on 19th June 2015, by Kunle Campbell in Customer Loyalty Strategy, Strategy

Naked Wines is a truly innovative brand and one that I, both as a customer and as a marketer, greatly admire. From a customer’s perspective, they relentlessly infuse dynamism into their business and are a genuinely friendly voice in the overly sniffy wine retail segment. Putting on my marketing hat, their website’s user experience (UX) proves extremely strong in the area of persuasive psychology; their copywriting — on-site and within customer communications — is crisply written, with an easily identifiable tone of voice to go along with it. They also consistently


Shopper Psychology at eCommerce Checkout [Infographic]

Posted on 20th March 2015, by Kunle Campbell in Infographic

This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their carts never come return Ecommerce Design, Images and Video 92.6% of shoppers attribute site design as a top influential factor affecting a purchase decision Shoppers take about


eCommerce Marketing Tips to Cash-In on Mother’s Day

Posted on 8th March 2015, by Kunle Campbell in Strategy

Mother’s day falls on March 15 this year (in the UK and Ireland), and May 10th (in the United States and Canada). For consumers, it’s a day of last-minute scrambles – one of the busiest days of the year for supermarket chocolate aisles and petrol-station flower stands. But marketers can’t afford to approach such a potential payday in this haphazard manner. Mother’s Day is one of the biggest gift-buying holidays of the year, so it’s important to go into the


eCommerce Marketing Trends and Predictions in 2015

Posted on 22nd January 2015, by Kunle Campbell in Strategy

2014 saw online retail sales grow by 20% across the globe, a 17% rise in the U.S and an equally impressive 14% growth in the UK (with £104 billion spent online in UK). Bricks-and-mortar retail saw more integration with both digital and mobile.  A purely digital currency, Bitcoin, took a significant hit in value, which may be an indication of its maturity. And eCommerce marketers matched their channel-agnostic, experience-oriented consumers by focusing on Omnichannel sales, marketing and logistics. While 2014 saw a lot of new beginnings, where


Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Analytics

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.


How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Customer Retention, Voucher Code Strategy

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they


30 Places to Promote and Generate More Traffic to Your Blog Posts

Posted on 31st October 2012, by Kunle Campbell in Content Marketing for eCommerce, Traffic

  To produce a quality blog post you spend hours researching, writing, rewriting, searching for, or even creating your own graphics. Eventually all this hard work pays out and the result of a really good piece of content but this just half of it. In order to share that exceptional work of yours with as many people as possible, you need to promote it. What is the point of being awesome if no one knows? Here are some tips that


The Need for Retailers to Improve Data Quality

Posted on 22nd March 2018, by Chris Boaz in Strategy

Many retailers still don’t understand the real consequences of dirty data – both in terms of financial loss and damaged reputations. And they often underestimate how much this can damage their business – and affect their customers. Having worked with a huge range of companies over the last two decades, the team at PCA Predict was inspired to find out exactly how much poor data quality really costs businesses. In our recent report – Fixing Failed Deliveries: Improving Data Quality


How to Extend a Marketplace Only Business to Sell on an Ecommerce Website

Posted on 31st May 2016, by Richard Protheroe in Marketplaces

The biggest criticism of marketplace online retailers is that they are far too complacent. I’ve seen it first hand, there are an abundance of powersellers on eBay who are stuck in their comfort zone and refuse to branch out. It can be understandable though, you’ve mastered a specific marketplace, you have your customer base and you don’t have the time or resources to kick start your own webstore. You may find yourself asking, what challenges will I face with setting up


eCommerce Marketing Growth Hacks