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RJMetrics – Retaining and Maximising Life Time Value of Holiday Shoppers

Posted on 18th February 2016, by Kunle Campbell in Customer Retention

Tristan Handy is the Vice President of Marketing at RJMetrics, a business intelligence platform for SaaS and e-commerce businesses.¬† Last year in Episode 9, I… Read more


Obsessing about Employee and Customer Happiness in Ecommerce w/ One Click Ventures

Posted on 3rd November 2015, by Kunle Campbell in Customer Retention

I am excited to introduce today‚Äôs guests on the show. Husband and wife Randy and Angie Stocklin run an e-commerce business called One Click Ventures… Read more


How UX Directly Affects SEO Visibility in Ecommerce

Posted on 18th September 2015, by Kunle Campbell in Customer Retention

This article is an extract  from my soon to launch  eCommerce Technical SEO course Рit is part of the Ecommerce UX  Module.  Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by


How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth

Posted on 27th August 2015, by Kunle Campbell in Customer Retention

I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers…. Read more


Retention Marketing: What is it, Why Should I do it, and How do I Start?

Posted on 24th August 2015, by Alex McEachern in Customer Retention

Ecommerce marketers have quickly grown accustomed to hearing terms such as: Conversion rate, CPC, CPA, and even CPM. All of these are incredibly important to the success of your online store, but they all are focused on one thing, creating a new customer. The creation of a new customer is actually only the first step on a much longer journey. Let me explain.


How Naked Wines’ Acquires and Retains Customers

Posted on 19th June 2015, by Kunle Campbell in Customer Retention

Naked Wines is a truly innovative brand and¬†one¬†that I,¬†both as¬†a customer and as a¬†marketer, greatly admire.¬†From a¬†customer’s perspective, they relentlessly infuse dynamism into their business¬†and are a genuinely friendly voice in the overly¬†sniffy wine retail segment. Putting on my¬†marketing hat, their website’s user experience (UX) proves extremely strong in the area of persuasive psychology; their copywriting — on-site and within customer communications — is¬†crisply written, with an easily identifiable tone of voice to go along with it. They also consistently


Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015, by Kunle Campbell in Customer Retention

Over the weekend, I was curious to find out how top¬†UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page¬†of 30 multichannel¬†retailers, took notes on any special features in¬†their valentines day campaigns and also took notes their URLs (for SEO). I¬†hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda


6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in Customer Retention

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors Рgetting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could


The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Retention eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this


How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Customer Retention

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they