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Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015 , by Kunle Campbell in eCommerce UX / UI, Strategy

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future.

  1. House of Fraser
  2. Amazon UK
  3. Argos
  4. Boots
  5. John Lewis
  6. Debenhams
  7. Marks & Spencer
  8. Asda
  9. The White Company
  10. The Body Shop
  11. Tiffany & Co
  12. The Fragrance Shop
  13. Paul Smith
  14. Gap
  15. Liberty
  16. Pandora
  17. Ann Summers
  18. Hotel Chocolat
  19. Matalan
  20. Paperchase
  21. The Outnet
  22. The Perfume Shop
  23. Blacks Outdoors
  24. Misguided
  25. Cath Kidston
  26. Serenata Flowers
  27. Interflora
  28. Moonpig
  29. Currys
  30. ASOS

1. House of Fraser

House of Fraser executed Valentines day quite cleverly with some gamification. Shoppers were asked a series of questions about their other halves and the tool recommended the ideal Valentines Day gift. Here is how I fared: They surprisingly didn’t have a Valentines Day landing page; rather their navigation led shoppers to their Valentines Day Gift Finder Quiz page. Valentines Days Gift Finder Quiz - House of Fraser

2. Amazon UK

I was a bit surprised about Amazon’s execution as it was bland to say the least. It was simply: one massive landing page with links to categories more akin to Valentines Day gifts and that was it! Amazon.co.uk: Gift Ideas in Food & Drink: Grocery 2015-02-14 00-14-25 copy They also had Happy Valentines Day gift cards… gift card And a ‘special offer’ for kindle devices…so nothing new or inventive here!

kindlefire

3. Argos

Argos put in an effort- they marked the season of love by adding a ‘Valentines’ link to the navigation bar as well as updating their home page with a splash cover image titled ‘Get Set for Love’. This is how their Valentines Day landing page looked like: Gifts for Valentine's Day | Perfect for Him or Her | Go Argos 2015-02-13 23-31-21 They also ran an offer on Jewellery: argos jewellery offer valentines

4. Boots

Gifts_for_Him_-_Boots Boots had 9 pages dedicated to valentines gift suggestions to shopper – it was extensive and well curated. Here are three screenshots: Boots | Health and Beauty | Prescriptions home page copy Gifts for him… Gifts for Him - Boots 2015-02-14 00-19-40 copy And Gifts for Her… Gifts for Her - Boots 2015-02-14 00-20-26 copy

5. John Lewis

John Lewis had their ‘Valentines Day’ landing page under their ‘Gifts’ category that linked to about several custom made valentine’s day specific category pages (see the links on the sidebar below): Valentine's Day  | John Lewis 2015-02-14 12-13-41 Custom valentine category pages looked like any other category pages but with handpicked product suggestions: Our Top Valentine's Gifts for Men | John Lewis

6. Debenhams

As expected from a department store, Debenhams marked valentines with a home page splash and headline ‘FOUND IT’ with gift suggestions  nudging shoppers to browers their custom valentines day category pages. Debenhams UK - Fashion, Beauty, Gifts, Furniture & Electricals 2015-02-14 15-54-45   Their Valentines Day landing page was well crafted, comprehensive and gave shoppers a lot of options and potential gift ideas. The top 3 categories they were looking to push were all above the fold Perfumes & Aftershave, Lingerie and Flowers. Valentine's Day Gift Ideas | Debenhams 2015-02-14 15-57-13

7. Marks and Spencer

Marks and Spencers are big on Flowers – so the focus this valentine’s day (as has been the case with past valentines) was Flowers. Screen Shot 2015-02-14 at 15.48.46 Their Valentines shop featured: Cards, Flowers and gifts. They had 5 landing pages to cater for Valentines day shoppers. Valentine's Day Flowers | Free Delivery | M&S 2015-02-14 16-02-20

8. Asda

Asda’ Valentine’s Day landing page was one of my personal favourite – largely because of how well designed and glossily coloured it was. They had two landing pages. The first was for their Groceries site – which pushed the range of food and drinks suited to mark the occasion. Valentine's Day - ASDA Groceries 2015-02-14 20-19-08 Their second landing page they called ‘BE MINE, SWEET VALENTINE’ was beautifully crafted – it was a blend of bite sized tips and links to shop in specific categories. They also shared a Pinterest board and Spotify playlist to mark the occasion. Valentines | ASDA 2015-02-14 18-47-37   Asda | Valentine's Day on Pinterest | 131 Pins 2015-02-14 18-58-13

9. The White Company

The White Company tucked their Valentines Day page under their ‘Gifts’ tab with no homepage showcase banner. The White Company Valentines Their Valentines Day landing page was nonetheless appealing – it linked to handpicked items ideal for a valentines day snuggle. Buy Valentine's Day products from The White Company Landing Page

10. The Body Shop

The Body Shop went all out this Valentines Day – their homepage was all prepped up with their quite intense ‘BODY EUPHORIA’ range cover image, especially made for Valentines: home page bodyshop valentines Their navigation featured a ‘Valentines Gifts Ideas’ landing page: body shop navigation gifts Items on their landing page were handpicked as well as fully filterable on the sidebar. Gifts | Valentine Gift Ideas | The Body Shop Landing Page And they made sure they did not mark the occasion as a purely commercial affair by showcasing their “Beauty with a Heart Infographic.” Print

11. Tiffany & Co

I was IMPRESSED with Tiffany & Co – but what would you expect! They splashed out with the cleverly executed ‘Last-Minute Valentines Day Advice’. – A brilliantly produced series of videos geared to ‘teasing men to think outside of the chocolate box’ and buy something extra special from Tiffany & Co – kudos to the marketing team! Here is a screencast video I captured of their campaign: This was Tiffany & Co’s  homepage to mark Valentines Day: Home | Tiffany & Co. 2015-02-14 22-42-48 copy

12. The Fragrance Shop

As expected from a perfume shop, The Fragrance Shop had to splash out on Valentines day. Their homepage showcased a Valentines season ‘FORGET ME NOT THIS VALENTINES’,  up to half price offer. That led unto a Valentines landing page with offers. The Fragrance Shop Home page Valentines Our Valentine's Day Gift Shop

13. Paul Smith

Paul smith was very subtle – this is how they marked the occasion on their homepage. I didn’t come across any mention of Valentines Day on their website: Paul Smith Online Shop | Buy Designer Menswear, Womenswear and Accessories 2015-02-14 22-38-54

14. Gap

Shop clothes for women, men, baby, and kids | Gap 2015-02-14 22-37-06 Gap unapologetically featured a 25% Discount offer on their homepage to mark the occasion. It was very well laid out and presented. They offered a ‘LOVEGAP’ voucher code to shopper. Shop clothes for women, men, baby, and kids | Gap 2015-02-14 22-37-41 copy

15. Liberty

Liberty splashed out on their homepage to mark the occasion with a banner. Gifts | Unique Gifts, Gifts for Her, Gifts for Men | Liberty.co.uk 2015-02-14 21-52-57 Their valentines day landing page titled ‘VALENTINES DAY GIFT FINDER’ showcased links to sections of their site catering for gifts. There was nothing customised or specialised beyond their homepage and valentines landing page. The Valentine's Day Gift Finder | #LibertyLoveBoat | Liberty.co.uk 2015-02-14 22-01-45

16. Pandora

Pandora’s homepage was very welcoming to Valentines and a gateway to well curated collections of product page ideal valentines day gifts. I would like to think that most men that came to Pandora to search for a jewellery for their loved one most certainly got what they were looking for. Official PANDORA | Gold Silver & Diamond Jewellery Store UK | PANDORA 2015-02-15 22-12-32 Pandora really controlled the user journey with these custom pages. VALENTINE'S 2015 LOOKBOOK | PANDORA 2015-02-14 20-39-26

17. Ann Summers

Lingerie is a highly desirable gift to give and to receive – Ann Summers no doubt had to rise up to the occasion. Their home page welcomed visitors with 8 gateways pages all well suited for valentines day. Then further down the folder, the links were repeated in a visual layout for visitors not to miss out on that they were looking for. Valentines Day 2014 | Naughty & Nice Gifts for Him & Her - Ann Summers 2015-02-14 23-03-34 The Ann Summers marketing team ensured that they had a custom landing page for Valentines day gifts as well as 8 other custom landing page like their landing page for toys. Valentines Day Essentials - Ann Summers 2015-02-14 23-40-21

18. Hotel Chocolat

Screen Shot 2015-02-14 at 20.32.47 Given that chocolates are a Valentines Day staple; Hotel Chocolat was very well prepared to mark the occasion. They had a tab dedicated to ‘VALENTINE DAY GIFTS’. This is how their valentine’s day gifts landing page looked like; a list of hand picked Hotel Chocolat gifts ideal for valentines. Valentine's Day Chocolates & Gifts - Hotel Chocolat 2015-02-14 20-33-25 One of their home page banners featured this Valentines days message which linked to their Valentine’s Day Gift landing page. Hotel Chocolat UK - Luxury Chocolates & Gifts 2015-02-14 20-32-31

19. Matalan

Matalan - Shop women's, men's and children's fashion online - Site - Matalan 2015-02-14 20-11-33 Matalan had a pink themed home page with no mention of Valentines Day. Their Valentines Landing page was oddly located in the ‘Homeware’ section:   Valentine’s Day | Gifts & Ideas for Him & Her - Matalan 2015-02-14 20-10-31

20. Paperchase

Killing two birds with a stone, Paperchase’s, homepage splashed out with a ‘FIFTY SHADES OF EARL GREY’ theme marking both Valentines Day and the movie premiere. Stationery Supplies, Cards, Gifts & Art Materials | Paperchase.co.uk | Valentine's Day 2015-02-14 20-27-47 They had a single landing leading on to hand-picked products that make ideal valentines day gifts. A simple yet effective Valentines Day marketing strategy was executed here. Valentine's Day Gifts at Paperchase 2015-02-14 20-29-11

21. The Outnet

THE OUTNET  The Outnet didn’t seem to mark the Valentines Day on their homepage. They instead just had a Valentines Day landing page with hand picked items to mark the occasion. Valentines day | THE OUTNET 2015-02-14 20-05-00

22. The Perfume Shop

As expected from The Perfume Shop – their home page screamed LOVE with a ‘Chloé Love Story’ theme! There was a direct link to their Valentines Offers page from the nav bar. Perfume Fragrances Online - The Perfume Shop 2015-02-14 19-54-45 As expected, there was heavy discounting on their Valentines Day Landing Offers page. offers_him - The Perfume Shop 2015-02-14 19-59-39

23. Blacks

Black decided to mark the occasion with content. They published quite an inspiring blog post about ‘Falling in love with the Outdoors over the Valentine’s Weekend‘. Blacks_-_Outdoor_Clothing__Waterproof_Jackets__Camping__Tents__Sleeping_Bags___Walking_Boots___The_North_Face___Berghaus_-_Blacks Don’t you love their gif? blacks valentines day outdoors

24. Misguided

Misguided’s homepage had a strong recurring pink theme – which I’m not sure it was deliberate or market the occasion. Women's Clothing - Shop Ladies Fashion Online - Missguided 2015-02-14 19-41-42 They did however run a Valentines Day 20% special Offer: 20 percent Off Valentines - MISGUIDED

25. Cath Kidston

The Cath Kidston marketing team put in an effort for Valentines Day – their homepage had a valentine’s day focus. Their cover banner promoted a postage offer and a lot of content around valentines was created. Bags, Fashion, Home & More | CathKidston 2015-02-14 19-22-37 This is a blog post about Valentines gift ideas: THE 10 GIFTS EVERYONE WANTS FOR VALENTINE'S DAY - Cath KidstonCath Kidston 2015-02-15 23-37-35 They also featured a wish list and match-markers section (each with unique magazine-laid out content): Valentine's Day - Cath KidstonCath Kidston 2015-02-15 23-35-48   Valentines Gift Finder - Cath KidstonCath Kidston 2015-02-15 23-36-11

26. Serenata Flowers

Flowers_delivered_-_FREE_flower_delivery_uk__Flowers_by_post_by_online_florists__send_flowers_next_or_same-day As you would image for a flower shop – Valentines Day is probably their busiest period of the year. Serenata Flowers  was very well prepare for the occasion. With an easy to access nav link direct to their Valentines Day Flowers landing  page. They were also cross-selling Champagne: valentines wine by post uk 2015-02-14 19-20-17   As expected, they had an extensive collection of roses: Send Valentine’s Day Flowers with FREE UK Delivery 2015-02-14 19-11-50 copy

27. Interflora

I couldn’t access all of Interflora’s Valentines day landing pages on Valentines day but as you can see from the sitelink below – they had a pretty extensive number of pages to cater for the demand. interflora_valentines_-_Google_Search This is what I got – Did you Forget Valentines Day? Valentines Day Flowers, Valentines Flowers Delivered from Interflora 2015-02-14 17-48-44

28. Moonpig

Valentine’s Cards – Personalised Valentine’s Day Cards - Moonpig 2015-02-14 19-08-37 copy Moonpig was very well prepared for Valentines Day – along with the card service, they offered landing pages specifically to cater for Gift Boxes, and Flowers. Given that their in the business of greeting cards and gifts, they rose up to the occasion. Valentine's Gifts - Valentine's Day Gift Delivery - Moonpig 2015-02-14 19-09-02 copy   Valentine’s Flowers – Send Valentine's Gifts - Roses - Moonpig 2015-02-14 19-04-26 copy

29. Currys

Curry’s didn’t run a Valentines campaign – rather, they marked the occasion with a Valentines quiz that interestingly matched the ideal gadget of choice for your partner based on questions it asked.

This is it in action:

30. ASOS

ASOS as expected was pretty cool with marketing Valentines Day – they had a well laid out Valentine’s Day landing page that led to three categories that we specially curated for Valentines shopping: Gifts for Her, Gifts for Him and Novelty Gifts Valentines Gifts for Him | Gift Ideas for Boyfriend | ASOS 2015-02-14 17-49-51 Their category pages were original category pages with filters that extracted gifts ideal for Valentines Day. So no additional pages were actually created. Gift ideas for men | Christmas gifts & Gifts for him | ASOS 2015-02-14 18-04-14

About the author:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015 , by Kunle Campbell in eCommerce UX / UI, Strategy

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future.

  1. House of Fraser
  2. Amazon UK
  3. Argos
  4. Boots
  5. John Lewis
  6. Debenhams
  7. Marks & Spencer
  8. Asda
  9. The White Company
  10. The Body Shop
  11. Tiffany & Co
  12. The Fragrance Shop
  13. Paul Smith
  14. Gap
  15. Liberty
  16. Pandora
  17. Ann Summers
  18. Hotel Chocolat
  19. Matalan
  20. Paperchase
  21. The Outnet
  22. The Perfume Shop
  23. Blacks Outdoors
  24. Misguided
  25. Cath Kidston
  26. Serenata Flowers
  27. Interflora
  28. Moonpig
  29. Currys
  30. ASOS

1. House of Fraser

House of Fraser executed Valentines day quite cleverly with some gamification. Shoppers were asked a series of questions about their other halves and the tool recommended the ideal Valentines Day gift. Here is how I fared: They surprisingly didn’t have a Valentines Day landing page; rather their navigation led shoppers to their Valentines Day Gift Finder Quiz page. Valentines Days Gift Finder Quiz - House of Fraser

2. Amazon UK

I was a bit surprised about Amazon’s execution as it was bland to say the least. It was simply: one massive landing page with links to categories more akin to Valentines Day gifts and that was it! Amazon.co.uk: Gift Ideas in Food & Drink: Grocery 2015-02-14 00-14-25 copy They also had Happy Valentines Day gift cards… gift card And a ‘special offer’ for kindle devices…so nothing new or inventive here!

kindlefire

3. Argos

Argos put in an effort- they marked the season of love by adding a ‘Valentines’ link to the navigation bar as well as updating their home page with a splash cover image titled ‘Get Set for Love’. This is how their Valentines Day landing page looked like: Gifts for Valentine's Day | Perfect for Him or Her | Go Argos 2015-02-13 23-31-21 They also ran an offer on Jewellery: argos jewellery offer valentines

4. Boots

Gifts_for_Him_-_Boots Boots had 9 pages dedicated to valentines gift suggestions to shopper – it was extensive and well curated. Here are three screenshots: Boots | Health and Beauty | Prescriptions home page copy Gifts for him… Gifts for Him - Boots 2015-02-14 00-19-40 copy And Gifts for Her… Gifts for Her - Boots 2015-02-14 00-20-26 copy

5. John Lewis

John Lewis had their ‘Valentines Day’ landing page under their ‘Gifts’ category that linked to about several custom made valentine’s day specific category pages (see the links on the sidebar below): Valentine's Day  | John Lewis 2015-02-14 12-13-41 Custom valentine category pages looked like any other category pages but with handpicked product suggestions: Our Top Valentine's Gifts for Men | John Lewis

6. Debenhams

As expected from a department store, Debenhams marked valentines with a home page splash and headline ‘FOUND IT’ with gift suggestions  nudging shoppers to browers their custom valentines day category pages. Debenhams UK - Fashion, Beauty, Gifts, Furniture & Electricals 2015-02-14 15-54-45   Their Valentines Day landing page was well crafted, comprehensive and gave shoppers a lot of options and potential gift ideas. The top 3 categories they were looking to push were all above the fold Perfumes & Aftershave, Lingerie and Flowers. Valentine's Day Gift Ideas | Debenhams 2015-02-14 15-57-13

7. Marks and Spencer

Marks and Spencers are big on Flowers – so the focus this valentine’s day (as has been the case with past valentines) was Flowers. Screen Shot 2015-02-14 at 15.48.46 Their Valentines shop featured: Cards, Flowers and gifts. They had 5 landing pages to cater for Valentines day shoppers. Valentine's Day Flowers | Free Delivery | M&S 2015-02-14 16-02-20

8. Asda

Asda’ Valentine’s Day landing page was one of my personal favourite – largely because of how well designed and glossily coloured it was. They had two landing pages. The first was for their Groceries site – which pushed the range of food and drinks suited to mark the occasion. Valentine's Day - ASDA Groceries 2015-02-14 20-19-08 Their second landing page they called ‘BE MINE, SWEET VALENTINE’ was beautifully crafted – it was a blend of bite sized tips and links to shop in specific categories. They also shared a Pinterest board and Spotify playlist to mark the occasion. Valentines | ASDA 2015-02-14 18-47-37   Asda | Valentine's Day on Pinterest | 131 Pins 2015-02-14 18-58-13

9. The White Company

The White Company tucked their Valentines Day page under their ‘Gifts’ tab with no homepage showcase banner. The White Company Valentines Their Valentines Day landing page was nonetheless appealing – it linked to handpicked items ideal for a valentines day snuggle. Buy Valentine's Day products from The White Company Landing Page

10. The Body Shop

The Body Shop went all out this Valentines Day – their homepage was all prepped up with their quite intense ‘BODY EUPHORIA’ range cover image, especially made for Valentines: home page bodyshop valentines Their navigation featured a ‘Valentines Gifts Ideas’ landing page: body shop navigation gifts Items on their landing page were handpicked as well as fully filterable on the sidebar. Gifts | Valentine Gift Ideas | The Body Shop Landing Page And they made sure they did not mark the occasion as a purely commercial affair by showcasing their “Beauty with a Heart Infographic.” Print

11. Tiffany & Co

I was IMPRESSED with Tiffany & Co – but what would you expect! They splashed out with the cleverly executed ‘Last-Minute Valentines Day Advice’. – A brilliantly produced series of videos geared to ‘teasing men to think outside of the chocolate box’ and buy something extra special from Tiffany & Co – kudos to the marketing team! Here is a screencast video I captured of their campaign: This was Tiffany & Co’s  homepage to mark Valentines Day: Home | Tiffany & Co. 2015-02-14 22-42-48 copy

12. The Fragrance Shop

As expected from a perfume shop, The Fragrance Shop had to splash out on Valentines day. Their homepage showcased a Valentines season ‘FORGET ME NOT THIS VALENTINES’,  up to half price offer. That led unto a Valentines landing page with offers. The Fragrance Shop Home page Valentines Our Valentine's Day Gift Shop

13. Paul Smith

Paul smith was very subtle – this is how they marked the occasion on their homepage. I didn’t come across any mention of Valentines Day on their website: Paul Smith Online Shop | Buy Designer Menswear, Womenswear and Accessories 2015-02-14 22-38-54

14. Gap

Shop clothes for women, men, baby, and kids | Gap 2015-02-14 22-37-06 Gap unapologetically featured a 25% Discount offer on their homepage to mark the occasion. It was very well laid out and presented. They offered a ‘LOVEGAP’ voucher code to shopper. Shop clothes for women, men, baby, and kids | Gap 2015-02-14 22-37-41 copy

15. Liberty

Liberty splashed out on their homepage to mark the occasion with a banner. Gifts | Unique Gifts, Gifts for Her, Gifts for Men | Liberty.co.uk 2015-02-14 21-52-57 Their valentines day landing page titled ‘VALENTINES DAY GIFT FINDER’ showcased links to sections of their site catering for gifts. There was nothing customised or specialised beyond their homepage and valentines landing page. The Valentine's Day Gift Finder | #LibertyLoveBoat | Liberty.co.uk 2015-02-14 22-01-45

16. Pandora

Pandora’s homepage was very welcoming to Valentines and a gateway to well curated collections of product page ideal valentines day gifts. I would like to think that most men that came to Pandora to search for a jewellery for their loved one most certainly got what they were looking for. Official PANDORA | Gold Silver & Diamond Jewellery Store UK | PANDORA 2015-02-15 22-12-32 Pandora really controlled the user journey with these custom pages. VALENTINE'S 2015 LOOKBOOK | PANDORA 2015-02-14 20-39-26

17. Ann Summers

Lingerie is a highly desirable gift to give and to receive – Ann Summers no doubt had to rise up to the occasion. Their home page welcomed visitors with 8 gateways pages all well suited for valentines day. Then further down the folder, the links were repeated in a visual layout for visitors not to miss out on that they were looking for. Valentines Day 2014 | Naughty & Nice Gifts for Him & Her - Ann Summers 2015-02-14 23-03-34 The Ann Summers marketing team ensured that they had a custom landing page for Valentines day gifts as well as 8 other custom landing page like their landing page for toys. Valentines Day Essentials - Ann Summers 2015-02-14 23-40-21

18. Hotel Chocolat

Screen Shot 2015-02-14 at 20.32.47 Given that chocolates are a Valentines Day staple; Hotel Chocolat was very well prepared to mark the occasion. They had a tab dedicated to ‘VALENTINE DAY GIFTS’. This is how their valentine’s day gifts landing page looked like; a list of hand picked Hotel Chocolat gifts ideal for valentines. Valentine's Day Chocolates & Gifts - Hotel Chocolat 2015-02-14 20-33-25 One of their home page banners featured this Valentines days message which linked to their Valentine’s Day Gift landing page. Hotel Chocolat UK - Luxury Chocolates & Gifts 2015-02-14 20-32-31

19. Matalan

Matalan - Shop women's, men's and children's fashion online - Site - Matalan 2015-02-14 20-11-33 Matalan had a pink themed home page with no mention of Valentines Day. Their Valentines Landing page was oddly located in the ‘Homeware’ section:   Valentine’s Day | Gifts & Ideas for Him & Her - Matalan 2015-02-14 20-10-31

20. Paperchase

Killing two birds with a stone, Paperchase’s, homepage splashed out with a ‘FIFTY SHADES OF EARL GREY’ theme marking both Valentines Day and the movie premiere. Stationery Supplies, Cards, Gifts & Art Materials | Paperchase.co.uk | Valentine's Day 2015-02-14 20-27-47 They had a single landing leading on to hand-picked products that make ideal valentines day gifts. A simple yet effective Valentines Day marketing strategy was executed here. Valentine's Day Gifts at Paperchase 2015-02-14 20-29-11

21. The Outnet

THE OUTNET  The Outnet didn’t seem to mark the Valentines Day on their homepage. They instead just had a Valentines Day landing page with hand picked items to mark the occasion. Valentines day | THE OUTNET 2015-02-14 20-05-00

22. The Perfume Shop

As expected from The Perfume Shop – their home page screamed LOVE with a ‘Chloé Love Story’ theme! There was a direct link to their Valentines Offers page from the nav bar. Perfume Fragrances Online - The Perfume Shop 2015-02-14 19-54-45 As expected, there was heavy discounting on their Valentines Day Landing Offers page. offers_him - The Perfume Shop 2015-02-14 19-59-39

23. Blacks

Black decided to mark the occasion with content. They published quite an inspiring blog post about ‘Falling in love with the Outdoors over the Valentine’s Weekend‘. Blacks_-_Outdoor_Clothing__Waterproof_Jackets__Camping__Tents__Sleeping_Bags___Walking_Boots___The_North_Face___Berghaus_-_Blacks Don’t you love their gif? blacks valentines day outdoors

24. Misguided

Misguided’s homepage had a strong recurring pink theme – which I’m not sure it was deliberate or market the occasion. Women's Clothing - Shop Ladies Fashion Online - Missguided 2015-02-14 19-41-42 They did however run a Valentines Day 20% special Offer: 20 percent Off Valentines - MISGUIDED

25. Cath Kidston

The Cath Kidston marketing team put in an effort for Valentines Day – their homepage had a valentine’s day focus. Their cover banner promoted a postage offer and a lot of content around valentines was created. Bags, Fashion, Home & More | CathKidston 2015-02-14 19-22-37 This is a blog post about Valentines gift ideas: THE 10 GIFTS EVERYONE WANTS FOR VALENTINE'S DAY - Cath KidstonCath Kidston 2015-02-15 23-37-35 They also featured a wish list and match-markers section (each with unique magazine-laid out content): Valentine's Day - Cath KidstonCath Kidston 2015-02-15 23-35-48   Valentines Gift Finder - Cath KidstonCath Kidston 2015-02-15 23-36-11

26. Serenata Flowers

Flowers_delivered_-_FREE_flower_delivery_uk__Flowers_by_post_by_online_florists__send_flowers_next_or_same-day As you would image for a flower shop – Valentines Day is probably their busiest period of the year. Serenata Flowers  was very well prepare for the occasion. With an easy to access nav link direct to their Valentines Day Flowers landing  page. They were also cross-selling Champagne: valentines wine by post uk 2015-02-14 19-20-17   As expected, they had an extensive collection of roses: Send Valentine’s Day Flowers with FREE UK Delivery 2015-02-14 19-11-50 copy

27. Interflora

I couldn’t access all of Interflora’s Valentines day landing pages on Valentines day but as you can see from the sitelink below – they had a pretty extensive number of pages to cater for the demand. interflora_valentines_-_Google_Search This is what I got – Did you Forget Valentines Day? Valentines Day Flowers, Valentines Flowers Delivered from Interflora 2015-02-14 17-48-44

28. Moonpig

Valentine’s Cards – Personalised Valentine’s Day Cards - Moonpig 2015-02-14 19-08-37 copy Moonpig was very well prepared for Valentines Day – along with the card service, they offered landing pages specifically to cater for Gift Boxes, and Flowers. Given that their in the business of greeting cards and gifts, they rose up to the occasion. Valentine's Gifts - Valentine's Day Gift Delivery - Moonpig 2015-02-14 19-09-02 copy   Valentine’s Flowers – Send Valentine's Gifts - Roses - Moonpig 2015-02-14 19-04-26 copy

29. Currys

Curry’s didn’t run a Valentines campaign – rather, they marked the occasion with a Valentines quiz that interestingly matched the ideal gadget of choice for your partner based on questions it asked.

This is it in action:

30. ASOS

ASOS as expected was pretty cool with marketing Valentines Day – they had a well laid out Valentine’s Day landing page that led to three categories that we specially curated for Valentines shopping: Gifts for Her, Gifts for Him and Novelty Gifts Valentines Gifts for Him | Gift Ideas for Boyfriend | ASOS 2015-02-14 17-49-51 Their category pages were original category pages with filters that extracted gifts ideal for Valentines Day. So no additional pages were actually created. Gift ideas for men | Christmas gifts & Gifts for him | ASOS 2015-02-14 18-04-14

About the author:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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