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6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014 , by Kunle Campbell in CRO, Customer Retention, Email Marketing & Marketing Automation, Order Value

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could someday result in acing a sale?

Exit intent popups are engineered to appear as non-intrusive overlay banners served to visitors about to leave your website. The underlying technology is based on mouse movement and velocity tracking technology: a banner is triggered by any mouse movement that suggests an abandoning visitor such as an attempted click on the ‘back button’, ‘new tab’ or a move to the address bar.

The 6 Exit-Popups I will be covering in the guide are:

  1. Bounce Exchange
  2. Ouibounce
  3. Picreel
  4. Reel Labs
  5. Marketizator
  6. Zoom Analytics

I will be covering 2 other noteworthy platforms in addition:

Exit-Popups are Not those Annoying Popup Windows from the 90s

Typical Slots 777 Casino Popup Advert

The introduction of built-in pop-up blockers in mainstream browsers like Firefox and Chrome pretty much marked the end of old-era pop-up windows. Exit popup technology has evolved from the dark ages of intrusive, open-in-new-window ‘Casino 777’ popups, popunders and floaters that everyone hated to becoming sleek intelligent rule defined in-window overlay popups with easy to find opt-out option.

How Should Etailers Use Exit Popups?

The primary function of exit-popup technology in the context of E-Commerce is email retrieval – a micro-conversion that follows the simple logic that;

if your grow your email list, you will eventually have more people to market to and in the long run convert more sales.

In addition to email listing building, the other direct benefits for using exit popups are:

  1. Abandoned cart retrieval,
  2. Delivery of coupon code offers,
  3. Cross and up-selling,
  4. Social following generation
  5. Redirecting traffic and
  6. Bounce rate reduction

In addition to the above, any decent exit-intent popup will have analytics and A/B split testing capabilities for conversion optimisation.

So What Are My 6 Exit-Popup Recommendations for Mid-Tier Etailers?

#1 Bounce Exchange

I have to pre-warn you – with pricing set from $3,995, Bounce Exchange sits up tall at the high end of the scale. They have positioned themselves as the BMW Aston Martin of Exit-Popup technology. Use them if you can afford them, need a complete hands-off solution and want to flash your tech. According to Bounce exchange’s website, it uses patented ‘Exit Intent’ technology to determine how and when visitors leave your site, and then serves up rules based automated overlay popups. By using a Javascript embed, Bounce Exchange detects mouse movement and velocity to determine the precise moment a visitor “breaks the browser plane,” or abandons your site. They are able to figure out movements that indicate the browser is about to click the ‘back button’, ‘new tab’ or other navigational actions that indicate or signal a window exit. They provide three banner types (and also design banners for their clients as standard):

  1. Top of page banners, which they call ‘nano’ bar,
  2. Standard popup banners, which they refer to as ‘conversion’ bars and
  3. Bottom popunders they refer to as ‘rail’ bars.

When to consider the use of Bounce Exchange:

  1. If you have $4,000 – $6,000 per month to spend don’t know how to spend your marketing budget
  2. If you get a substantial volume of commercial traffic – I’d say about 15,000+ visitors a day

Bounce Exchange Banner on Wordstream Although Bounce Exchange is flaunted around high traffic sites like Quicksprout and Wordstream Digital marketers frequent, I am not sure it is worth its weight in gold (I’ll explain later with other alternatives).

Bounce_Exchange_Alternative

But respected analytics expert – Neil Patel thinks otherwise (see above).

Pricing Structure

Bounce_Exchange___Profitizing_Worthless_Traffic___Exit_Intent Here is their offering in a summary of what their basic ‘Gold’ package provides:

  • Their team will Set up of up to 15 Campaigns in total;
  • Custom design services are included in their fees;
  • An analytics dashboard for tracking email signups/clicks;
  • A/B Slit testing
  • Mobile and tablet responsiveness;
  • A support or account manager they refer to as a “Dedicated Conversion Director”;

To add to the above, in the popup, you can only have links and a signup form besides an image; which makes me doubt its suitability for full play Ecommerce that will require the serving of custom coupons at checkout, category specific offers.

There are a number of alternatives to Bounce Exchange below:

#2. DIY Open Source Option – Ouibounce GitHub

Ouibounce Github Ouibounce is an open-sourced jquery library that enables the display of an exit popup, which they call a modal. Built by Carl Sedna, you can see it in full action on this site and also download the full Ouibounce library source code on GitHub. Ouibounce is really a blank canvas for your developers to work on-top and offers full out-of-the-box options:

  • Sensitivity – fires when the mouse cursor moves close to (or passes) the top of the viewport
  • Aggressive mode – fires anytime the page is loaded/ reloaded
  • Timer – fires on a time millisecond specified basis
  • Delay – by specifying a time millisecond delay, if the user’s mouse re-enters the body before delay ms have passed, the modal will not appear
  • There are also Callback, Cookie expiration, Cookie domain, Sitewide cookie and Chaining options

Ouibounce WordPress Exit-Intent Popup Plugin

For all you WordPress diehards, wBounce is a free WordPress plugin based on Ouibounce developed by Kevin Weber.

#3. Picreel

Other than the gruellingly cheesy promotional video (below), Picreel looks like a promising alternative to the super premium Bounce Exchange.

Picreel comes with the follow features as standard:

  • Mouse velocity and mouse movement tech you expect to see in any exit-intent banner solution
  • Surprisingly they offer of a free custom banner design
  • Analytics Insights that offers data on visits, conversions and conversion rates
  • A/B Split Testing
  • Email marketing integration with all the major platforms: AWeber, Mailchimp, Campaign Monitor, iContact and GetResponse
  • Mobile responsiveness

Plans___Pricing___Picreel_com All at an astoundingly reasonable price bracket of between $19 – $399 per month and a 30 day free before you buy trial.

#4. Reel Labs

First off Reel Labs has a not only surprisingly similar sounding name to Picreel but an almost identical feature video. See below:

Having had a look at both their twitter handles and locations, it appears that the Reel Labs team is based in Los Angeles, whilst the Picreel team is in Barcelona, Spain. I still can’t get my head around why they have an almost identical feature video though. That aside, here are the key features Reel Labs has to offer:

  • Mouse movement and velocity analysis
  • They are full service: which means that they’ll work you creatives, A/B split test, write ad copy and work on conversion rate optimisation
  • They claim to even set up drip email campaigns
  • They offer detailed analytics that displays visits, conversions, conversion rates, variant conversion rate and statistical confidence

Pricing Structure

Reel_-_The_most_effective_customer_recovery_tool_for_eCommerce__«_Reel_Reel Their pricing is quite novelle as they offer a $0.99 CPA or flat rate $799 monthly fee – which will be quite compelling for high traffic sites that are able to pull in an email conversion rate of between 5-10%. If your store for instance has over 500,000 unique visits a month, then you could essentially be paying only $799 a month to convert tens of thousands of email subscribers a month – not at all a bad proposition in theory.

#5. Marketizator

Marketizator is a full service Ecommerce Conversion Rate Optimisation platform with three core offerings: A/B Split Testing, Segmented Surveys and Personalised Banners.


Their Personalised Banner offering which they refer to as just ‘Web Personalisation’ offers

  • Banners with on-exit intent technology as well as banners that are triggered by On-load and  On-scroll events
  • 11 in-built configurable HTML banner templates for tables, images, forms, etc
  • Over 25 different Traffic segmentation options. You are able to segment by referral source, country, new/return visits, number of days since last visit, UTM parameter and more.
  • In banner Custom variables such as {REFERRER_DOMAIN}, {TEMPERATURE_C}, {CITY}, etc. So a banner could for instance serve more relevant ads that mention the browsers city e.g. ‘Very Popular Our Customers from London’
  • Marketizator also have frequency, scheduling and multipage options
  • Reporting that includes goal specific personalisation experiments that tracks conversion rates, revenue, average order value

Unlike Bounce Exchange and Reel Labs, Marketizator is a self service platform very well attuned to Ecommerce.

Pricing starting from $19 is not so bad too (but the caveat is that it is self-service afterall, you are buy the tech, and not the expertise):

Pricing_plans_for_Marketizator

 

So, if you do have the resources or keen on carrying out A/B split tests yourself then Marketizator might as well be an option as it will help with conversion rate optimisation, split test coupon offers, email grabbers, and abandoned cart banners.

7508reporting ab testin2 Marketizator’s reporting and tracking is also quite adequate as it comes complete with split test results and conversions as a result of each creative you test.

#6. Zoom Analytics

Zoom Analytics is the another no-frills self service conversion rate optimisation platform focused on converting exit traffic by using segment targeted exit-intent banners.

Zoom Analytics aims to find low converting visitor segments with conversion analytics and a Business Intelligence (BI) engine.

Retarget_Existing_Visitors

 

Their proposed approach is for you to use Zoom Analytics to automatically find low converting or high bounce traffic segments and then target the identified low converting segments with custom offers while they are still in your website.

Ometria

Users of the ecommerce marketing software – Ometria have a ‘Browse Abandonment’ feature that works much the same way as an exit-intent pop up. feature1-popup Ometria provides a unified reporting dashboard with coverage for its exit intent pop-up feature. If you are already a subscriber or intend to subscribe to Ometria, then trying their exit popup might not at all be a bad idea.

BONUS: ‘Earn Coupon’ Social Referral Exit-Banners

If you’d like to build your social media following from exit pop-ups, then Earn Coupons will help incentivise a Facebook page like, Google+ or Twitter follow in exchange for a coupon offer.

Social_Referral_Software___EarnCoupon_referral_tool

If offers detailed social referral analytics, that can be segmented by geography and social data. My opinion is that it is currently a basic spray and pray tool because if lacks detailed segmentation targeting and reporting. It is still quite handy to use to build and grow your social media following.

Pricing is also quite reasonable at only £29.99/month for a Pay-as-you-Go, no contract package. It is definitely worth a try to use it to pick up social media following from incoming site traffic.

About the author:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Did You Enjoy Reading this Article?

Get Free Email Updates by Signing Up Below:

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  • Daniel Manten

    Good read….. I work with http://www.myPopups.com for a few months on my webshop in the Netherlands and must say we had some additional sales.

6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014 , by Kunle Campbell in CRO, Customer Retention, Email Marketing & Marketing Automation, Order Value

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could someday result in acing a sale?

Exit intent popups are engineered to appear as non-intrusive overlay banners served to visitors about to leave your website. The underlying technology is based on mouse movement and velocity tracking technology: a banner is triggered by any mouse movement that suggests an abandoning visitor such as an attempted click on the ‘back button’, ‘new tab’ or a move to the address bar.

The 6 Exit-Popups I will be covering in the guide are:

  1. Bounce Exchange
  2. Ouibounce
  3. Picreel
  4. Reel Labs
  5. Marketizator
  6. Zoom Analytics

I will be covering 2 other noteworthy platforms in addition:

Exit-Popups are Not those Annoying Popup Windows from the 90s

Typical Slots 777 Casino Popup Advert

The introduction of built-in pop-up blockers in mainstream browsers like Firefox and Chrome pretty much marked the end of old-era pop-up windows. Exit popup technology has evolved from the dark ages of intrusive, open-in-new-window ‘Casino 777’ popups, popunders and floaters that everyone hated to becoming sleek intelligent rule defined in-window overlay popups with easy to find opt-out option.

How Should Etailers Use Exit Popups?

The primary function of exit-popup technology in the context of E-Commerce is email retrieval – a micro-conversion that follows the simple logic that;

if your grow your email list, you will eventually have more people to market to and in the long run convert more sales.

In addition to email listing building, the other direct benefits for using exit popups are:

  1. Abandoned cart retrieval,
  2. Delivery of coupon code offers,
  3. Cross and up-selling,
  4. Social following generation
  5. Redirecting traffic and
  6. Bounce rate reduction

In addition to the above, any decent exit-intent popup will have analytics and A/B split testing capabilities for conversion optimisation.

So What Are My 6 Exit-Popup Recommendations for Mid-Tier Etailers?

#1 Bounce Exchange

I have to pre-warn you – with pricing set from $3,995, Bounce Exchange sits up tall at the high end of the scale. They have positioned themselves as the BMW Aston Martin of Exit-Popup technology. Use them if you can afford them, need a complete hands-off solution and want to flash your tech. According to Bounce exchange’s website, it uses patented ‘Exit Intent’ technology to determine how and when visitors leave your site, and then serves up rules based automated overlay popups. By using a Javascript embed, Bounce Exchange detects mouse movement and velocity to determine the precise moment a visitor “breaks the browser plane,” or abandons your site. They are able to figure out movements that indicate the browser is about to click the ‘back button’, ‘new tab’ or other navigational actions that indicate or signal a window exit. They provide three banner types (and also design banners for their clients as standard):

  1. Top of page banners, which they call ‘nano’ bar,
  2. Standard popup banners, which they refer to as ‘conversion’ bars and
  3. Bottom popunders they refer to as ‘rail’ bars.

When to consider the use of Bounce Exchange:

  1. If you have $4,000 – $6,000 per month to spend don’t know how to spend your marketing budget
  2. If you get a substantial volume of commercial traffic – I’d say about 15,000+ visitors a day

Bounce Exchange Banner on Wordstream Although Bounce Exchange is flaunted around high traffic sites like Quicksprout and Wordstream Digital marketers frequent, I am not sure it is worth its weight in gold (I’ll explain later with other alternatives).

Bounce_Exchange_Alternative

But respected analytics expert – Neil Patel thinks otherwise (see above).

Pricing Structure

Bounce_Exchange___Profitizing_Worthless_Traffic___Exit_Intent Here is their offering in a summary of what their basic ‘Gold’ package provides:

  • Their team will Set up of up to 15 Campaigns in total;
  • Custom design services are included in their fees;
  • An analytics dashboard for tracking email signups/clicks;
  • A/B Slit testing
  • Mobile and tablet responsiveness;
  • A support or account manager they refer to as a “Dedicated Conversion Director”;

To add to the above, in the popup, you can only have links and a signup form besides an image; which makes me doubt its suitability for full play Ecommerce that will require the serving of custom coupons at checkout, category specific offers.

There are a number of alternatives to Bounce Exchange below:

#2. DIY Open Source Option – Ouibounce GitHub

Ouibounce Github Ouibounce is an open-sourced jquery library that enables the display of an exit popup, which they call a modal. Built by Carl Sedna, you can see it in full action on this site and also download the full Ouibounce library source code on GitHub. Ouibounce is really a blank canvas for your developers to work on-top and offers full out-of-the-box options:

  • Sensitivity – fires when the mouse cursor moves close to (or passes) the top of the viewport
  • Aggressive mode – fires anytime the page is loaded/ reloaded
  • Timer – fires on a time millisecond specified basis
  • Delay – by specifying a time millisecond delay, if the user’s mouse re-enters the body before delay ms have passed, the modal will not appear
  • There are also Callback, Cookie expiration, Cookie domain, Sitewide cookie and Chaining options

Ouibounce WordPress Exit-Intent Popup Plugin

For all you WordPress diehards, wBounce is a free WordPress plugin based on Ouibounce developed by Kevin Weber.

#3. Picreel

Other than the gruellingly cheesy promotional video (below), Picreel looks like a promising alternative to the super premium Bounce Exchange.

Picreel comes with the follow features as standard:

  • Mouse velocity and mouse movement tech you expect to see in any exit-intent banner solution
  • Surprisingly they offer of a free custom banner design
  • Analytics Insights that offers data on visits, conversions and conversion rates
  • A/B Split Testing
  • Email marketing integration with all the major platforms: AWeber, Mailchimp, Campaign Monitor, iContact and GetResponse
  • Mobile responsiveness

Plans___Pricing___Picreel_com All at an astoundingly reasonable price bracket of between $19 – $399 per month and a 30 day free before you buy trial.

#4. Reel Labs

First off Reel Labs has a not only surprisingly similar sounding name to Picreel but an almost identical feature video. See below:

Having had a look at both their twitter handles and locations, it appears that the Reel Labs team is based in Los Angeles, whilst the Picreel team is in Barcelona, Spain. I still can’t get my head around why they have an almost identical feature video though. That aside, here are the key features Reel Labs has to offer:

  • Mouse movement and velocity analysis
  • They are full service: which means that they’ll work you creatives, A/B split test, write ad copy and work on conversion rate optimisation
  • They claim to even set up drip email campaigns
  • They offer detailed analytics that displays visits, conversions, conversion rates, variant conversion rate and statistical confidence

Pricing Structure

Reel_-_The_most_effective_customer_recovery_tool_for_eCommerce__«_Reel_Reel Their pricing is quite novelle as they offer a $0.99 CPA or flat rate $799 monthly fee – which will be quite compelling for high traffic sites that are able to pull in an email conversion rate of between 5-10%. If your store for instance has over 500,000 unique visits a month, then you could essentially be paying only $799 a month to convert tens of thousands of email subscribers a month – not at all a bad proposition in theory.

#5. Marketizator

Marketizator is a full service Ecommerce Conversion Rate Optimisation platform with three core offerings: A/B Split Testing, Segmented Surveys and Personalised Banners.


Their Personalised Banner offering which they refer to as just ‘Web Personalisation’ offers

  • Banners with on-exit intent technology as well as banners that are triggered by On-load and  On-scroll events
  • 11 in-built configurable HTML banner templates for tables, images, forms, etc
  • Over 25 different Traffic segmentation options. You are able to segment by referral source, country, new/return visits, number of days since last visit, UTM parameter and more.
  • In banner Custom variables such as {REFERRER_DOMAIN}, {TEMPERATURE_C}, {CITY}, etc. So a banner could for instance serve more relevant ads that mention the browsers city e.g. ‘Very Popular Our Customers from London’
  • Marketizator also have frequency, scheduling and multipage options
  • Reporting that includes goal specific personalisation experiments that tracks conversion rates, revenue, average order value

Unlike Bounce Exchange and Reel Labs, Marketizator is a self service platform very well attuned to Ecommerce.

Pricing starting from $19 is not so bad too (but the caveat is that it is self-service afterall, you are buy the tech, and not the expertise):

Pricing_plans_for_Marketizator

 

So, if you do have the resources or keen on carrying out A/B split tests yourself then Marketizator might as well be an option as it will help with conversion rate optimisation, split test coupon offers, email grabbers, and abandoned cart banners.

7508reporting ab testin2 Marketizator’s reporting and tracking is also quite adequate as it comes complete with split test results and conversions as a result of each creative you test.

#6. Zoom Analytics

Zoom Analytics is the another no-frills self service conversion rate optimisation platform focused on converting exit traffic by using segment targeted exit-intent banners.

Zoom Analytics aims to find low converting visitor segments with conversion analytics and a Business Intelligence (BI) engine.

Retarget_Existing_Visitors

 

Their proposed approach is for you to use Zoom Analytics to automatically find low converting or high bounce traffic segments and then target the identified low converting segments with custom offers while they are still in your website.

Ometria

Users of the ecommerce marketing software – Ometria have a ‘Browse Abandonment’ feature that works much the same way as an exit-intent pop up. feature1-popup Ometria provides a unified reporting dashboard with coverage for its exit intent pop-up feature. If you are already a subscriber or intend to subscribe to Ometria, then trying their exit popup might not at all be a bad idea.

BONUS: ‘Earn Coupon’ Social Referral Exit-Banners

If you’d like to build your social media following from exit pop-ups, then Earn Coupons will help incentivise a Facebook page like, Google+ or Twitter follow in exchange for a coupon offer.

Social_Referral_Software___EarnCoupon_referral_tool

If offers detailed social referral analytics, that can be segmented by geography and social data. My opinion is that it is currently a basic spray and pray tool because if lacks detailed segmentation targeting and reporting. It is still quite handy to use to build and grow your social media following.

Pricing is also quite reasonable at only £29.99/month for a Pay-as-you-Go, no contract package. It is definitely worth a try to use it to pick up social media following from incoming site traffic.

About the author:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Did You Enjoy Reading this Article?

Get Free Email Updates by Signing Up Below:

  • Daniel Manten

    Good read….. I work with http://www.myPopups.com for a few months on my webshop in the Netherlands and must say we had some additional sales.

eCommerce Marketing Growth Hacks 

UPCOMING WEBINAR:
November 21st 4:30pm GMT / 11:30am EST
with Kunle
Campbell

Facebook Funnels for Ecommerce that CONVERT

Register now

2X eCommerce Podcast

Kunle interviews Founders of Fast Growing 7-8 Figure Online Retail Business & E-commerce Marketing Experts

View podcasts

Download your free ebook

More

The eCommerce Marketing Blueprint