Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 163 30 mins

How to Grow a Product or Ecommerce Business with Video w/ Jeff Rizzo

Posted on 28th November 2018 ,
by Kunle Campbell

About the guests

Jeff Rizo

Kunle Campbell

Jeff Rizzo is the Founder & CEO of RIZKNOWS LLC, a digital media company that operates consumer review websites, which collectively garner four million views per month. The company focuses on providing high quality, insightful, concise, and entertaining reviews of some of the most popular consumer products. To date, RIZKNOWS has reached over 70 million people. 

On today’s episode, we talk about how to use video to get attention and drive sales.
Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard

They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app and primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more.

The combined the two channels have more than 400K subscribers and garner over 4 million views per month. Company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year.

Jeff’s Formula for creating great videos:

  1. Helpful
  2. Entertaining
  3. Concise
  4. Personable


4:00  Jeff Rizzo Intro
5:45 Starting the business
8:42 Videos on Ecommerce
11:19 Jeff’s take on FB videos
12:43 Jeff’s business traffic
15:49 Executing videos
16:41 Creating quality videos
15:53 How important are thumbnails in Youtube?
18:40 Principles on thumbnails
20:18 How to be on top of the results of Youtube

Lightning Round of Questions

How do you hire people?


What are your 3 indispensable tools for managing your business?

T sheets, Quickbooks, Google Drive

What has been your ‘best’ mistake to date?  i.e. a set-back that has given your the biggest feedback
What one piece of advice can you give e-tailers keen on using videos to drive growth?

Do more videos

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?



This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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