On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience.
On this show we often highlight how the marketing tech and landscape is always changing and evolving. The same can be said for the actual content and creatives used in marketing. The pace of “the scroll” is getting even faster and our attention spans even shorter. Now the onus is on getting your message across in an instant or risk getting lost in the feed.
Another striking pattern emerging in social media marketing is replicating popular trends from one platform across all the others. The popularity of TikTok has sparked the transition to short form video content. We have also seen the rise of user-generated content (UGC). This means that marketers now have to create a compelling message in 15 seconds or less, and even have users generate the content for them. Welcome to the Brave New World of Ad Creatives.
In this episode, Kunle and Lauren talk about what it takes to build creatives that convert. You will get to hear about what is working well now, how to create native content across platforms, leveraging UGC and creating content that gets click throughs. This is a great episode for marketers and business owners alike!
Here is a summary of some of the most important points made,
On today’s interview Kunle and Lauren discuss,
“You need a blend of high-production and user-generated content.”
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