If you manage social media for a national/international retail brand or a franchise business with stores across multiple locations, a point most social media managers miss is that just like Google Local Google My Business,  Facebook allows multi-location and franchise businesses to set up interconnected local Facebook pages for each location or branch. This post aims to provide a step-by-step Facebook page setup guide for retailers and other businesses that operate in multiple locations. The Parent-child structure The first concept to get to grasp with is the Parent-child structure

Show Notes SockShop.co.uk is a multi-million pound specialist online retail brand that sell socks and claim to have the biggest choice of socks on the planet

Show Notes Over the last  30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal

Show Notes The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

There is something about articles formated in a list format that begin with numbers  – people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Yes, we’ve reached another annual milestone, 100 days until the pinnacle of the festive season, Christmas day. Whilst it’s not quite time to be dusting off your Cliff Richard CDs or getting the decorations out of the attic, website owners – particularly in the ecommerce sector – should at least be mindful of their strategy for this year’s Yuletide bonanza.