On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces.
Businesses are often obsessed with collecting data points for visitors and users. This would be to build out email lists, sms lists and even social media audiences. More often than not, this type of data only comes through increased marketing spends. However, there is one source we can tap where users readily share their details – our customers.
All too often businesses either don’t collect the right data or simply don’t leverage the data they have to segment customers. We know all about segmenting audiences so as to send the right marketing campaign at the right time. But what if you can segment your customers and offer a personalised price basis on the value of those relationships? This would take your customer loyalty program to the next level.
In this episode, Kunle and Cactus talk about leveraging data and price as tools to maximise customer loyalty. You will get to hear about the difference between dynamic and personalised pricing, how you can segment and reward loyal customers. This is a great episode for business owners and marketers looking to level up their customer loyalty programs.
Here is a summary of some of the most important points made,
On today’s interview Kunle and Cactus discuss,
“The availability of information via the internet is increasing price competition.”
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