eCommerce Marketing Growth Hacks 

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Campbell

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The eCommerce Marketing Blueprint

Turning Your Customers into Your Sales Team – Referral Marketing

Posted on 4th March 2021, by Kunle Campbell in UX & Site Functionality Turning Your Customers into Your Sales Team - Referral Marketing

On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy – a customer referral platform that gets shoppers to refer their friends… Read more

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How to Leverage eBay as a DTC Brand

Posted on 24th December 2020, by Kunle Campbell in UX & Site Functionality How to Leverage eBay as a DTC Brand

On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager – go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce… Read more

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Why DTC brands need a single source of truth for their data

Posted on 17th December 2020, by Kunle Campbell in UX & Site Functionality Why DTC brands need a single source of truth for their data

On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io – an eCommerce Analytics and Business Intelligence platform founded in 2014…. Read more

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The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

Posted on 3rd December 2020, by Kunle Campbell in UX & Site Functionality The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag – B2B eCommerce marketplace for promotional products. Jeremy shares the company’s… Read more

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Using Interactive Marketing Content to Reduce Choice Paralysis

Posted on 5th November 2020, by Kunle Campbell in UX & Site Functionality Using Interactive Marketing Content to Reduce Choice Paralysis w/ Saksham Sharda

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more

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5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in UX & Site Functionality

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how

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