Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
Posted on 10th October 2019, by Kunle Campbell Strategy
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch
Read more...Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS
Posted on 9th October 2019, by Kunle Campbell Strategy
Interview #2 at KlaviyoBOS ’19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels,
Read more...How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
Posted on 8th October 2019, by Kunle Campbell Strategy
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee’s newsletter
Read more...Klaviyo:BOS 2019 Conference
Posted on 8th October 2019, by Kunle Campbell Strategy
So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the
Read more...The Case for Magento Ecommerce Platform
Posted on 20th September 2019, by Kunle Campbell Strategy
On today’s episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways – A managed cloud hosting platform. We discuss, Why Magento commerce is the
Read more...eCommerce Email Marketing Automation – Biggest Mistakes
Posted on 12th September 2019, by Kunle Campbell Email Marketing & Marketing Automation, Strategy
The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.
Read more...Product Sourcing from China, Asia and Trade Shows w/ David Hoffman
Posted on 5th September 2019, by Kunle Campbell Strategy
David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries
Read more...AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
Posted on 24th August 2019, by Kunle Campbell Paid Social, Strategy
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test
Read more...WHY DO PEOPLE BUY?
Posted on 17th August 2019, by Kunle Campbell Strategy
So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for
Read more...Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson
Posted on 10th August 2019, by Kunle Campbell Strategy
Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a
Read more...Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
Posted on 10th October 2019, by Kunle Campbell in Strategy
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch
Read more...Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS
Posted on 9th October 2019, by Kunle Campbell in Strategy
Interview #2 at KlaviyoBOS ’19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels,
Read more...How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
Posted on 8th October 2019, by Kunle Campbell in Strategy
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee’s newsletter
Read more...Klaviyo:BOS 2019 Conference
Posted on 8th October 2019, by Kunle Campbell in Strategy
So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the
Read more...The Case for Magento Ecommerce Platform
Posted on 20th September 2019, by Kunle Campbell in Strategy
On today’s episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways – A managed cloud hosting platform. We discuss, Why Magento commerce is the
Read more...eCommerce Email Marketing Automation – Biggest Mistakes
Posted on 12th September 2019, by Kunle Campbell in Email Marketing & Marketing Automation, Strategy
The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.
Read more...Product Sourcing from China, Asia and Trade Shows w/ David Hoffman
Posted on 5th September 2019, by Kunle Campbell in Strategy
David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries
Read more...AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
Posted on 24th August 2019, by Kunle Campbell in Paid Social, Strategy
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test
Read more...WHY DO PEOPLE BUY?
Posted on 17th August 2019, by Kunle Campbell in Strategy
So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for
Read more...Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson
Posted on 10th August 2019, by Kunle Campbell in Strategy
Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a
Read more...