Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 200 35 mins

Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson

Posted on 10th August 2019 ,
by Kunle Campbell


About the guests

Paulina Masson

Kunle Campbell

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it effects buying behaviors. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.
She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.



Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.

She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King’s live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.

She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180

———–

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

– – –

Timestamps

3:58 Paulina Intro
7:37 How can they address their pricing strategies for their existing stores at the moment
17:41 The best money to be made in terms of profit margin
20:55 How to win on Amazon?
30:40 Unique SKU
31:29 Which is the market place that offers the best oppotunity?

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

Mastercard: SCA Update for EU Retailers


Attention Online retailers in Europe.
A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019.

Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.

SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience.
Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint.

To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/

 


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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