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EPISODE 207 31 mins

How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS

About the guests

Will Critcher

Kunle Campbell

Will Critcher is Head of Direct Marketing at Death Wish Coffee where he develops analytically motivated marketing and advertising strategies.

So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.

Will explains,

  • Death Wish Coffee’s newsletter strategy
  • Their Monday 8 am morning emails
  • How they only engagement with 350,000 from over 500,000 subscribers
  • Huge open rates at 33%
  • How Death Wish Coffee times content
  • Why click rate is the most important metric in emails (pay attention to this one)
  • How to talk to customers


This episode is brought to you by:


This episode is brought to you by Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.




The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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