On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.
With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives
With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.
The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.
Listen to this episode and let me know your thoughts!
FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
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4:15 Facebook Ads
6:46 Project optimized campaigns
13:10 Dynamic Ads
14:04 Best Practices for Dynamic Creatice
20:33 Disadvantage with Dynamic Ads
This episode is brought to you by:
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Attention Online retailers in Europe.
A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019.
Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.
SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience.
Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint.
To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/