Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 208 31 mins

Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS

Posted on 9th October 2019 ,
by Kunle Campbell

About the guests

Jeremy Horowitz

Kunle Campbell

Jeremy is the Co-Founder/CEO at Erebral and host of the Messenger Mastermind Podcast

Interview #2 at KlaviyoBOS ’19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS.

Here has a very interesting take on execution,

  • Don’t repeat the exact message across messaging channels
  • Use a follow-up chain approach i.e. level SMS follow email with a message like ‘did you get our email?’
  • Owned marketing is significantly cheaper than paid, invest in these channels early on.
  • Map out your plan in a coordinated way, time of day, time week, message
  • 2-4 week cadence
  • Cross-pollinating lists – send email to get SMS subscribers
  • 7-10 cents a message – SMS
  • 1 cent a message
  • Get email addresses, cell numbers, messenger and push notification subscriptions from customers.

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This episode is brought to you by:


This episode is brought to you by Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.




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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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