The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.
With email marketing, you are able to actually manage a life-long relationship and communicate with your customers.
On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation.
Here is a summary:
FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
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4:40 Email Marketing
6:00 Biggest Mistakes
10:40 VIP Customers
This episode is brought to you by:
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That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.
Attention Online retailers in Europe.
A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019.
Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.
SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience.
Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint.
To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/