So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference.
The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience.
I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer brands like Beardbrand, Hint Inc. Death Wish Coffee Company, Kopari Beauty, Chubbies Shorts, HYLETE Athlete.
The recurring theme that has underlined their sustained growth beyond 1-time customer acquisition efforts has been their,
I’m going to be focusing my marketing efforts more on developing customer relationships and customer lifetime marketing because that is where maximum value resides.
You really get to execute your brands WHY when you seek to nurture long term relationships with customers.
You are also not platform-dependent, which makes a lot of brands volatile.
Tell your story,
be authentic, vulnerable and human.
Act on first-party data and actions taken by your customers.
Build a legacy.
This episode is brought to you by:
This episode is brought to you by Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.
FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group