Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 206 7 mins

Klaviyo:BOS 2019 Conference

Posted on 8th October 2019 ,
by Kunle Campbell


About the guests

Kunle Campbell

Kunle Campbell

Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.
He is a trusted advisor to select direct-to-consumer brands seeking impact.



So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference.

The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience.

I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer brands like Beardbrand, Hint Inc. Death Wish Coffee Company, Kopari Beauty, Chubbies Shorts, HYLETE Athlete.

The recurring theme that has underlined their sustained growth beyond 1-time customer acquisition efforts has been their,

  • intentional ownership of their voice, identity and voracious energy to own and tell their story
  • understanding and full ownership of their customers’ journeys
  • genuine drive to build customer relationships with relevant messaging
  • deep understanding of customer segments and do not treat all customers the same
  • use of #Klaviyo as a central CRM that is fed data from other customer touchpoints in order to drive more personalised messaging

I’m going to be focusing my marketing efforts more on developing customer relationships and customer lifetime marketing because that is where maximum value resides.
You really get to execute your brands WHY when you seek to nurture long term relationships with customers.
You are also not platform-dependent, which makes a lot of brands volatile.

Tell your story,
be authentic, vulnerable and human.
Act on first-party data and actions taken by your customers.

Build a legacy.

 

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

 

———–

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

 


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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