Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 209 11 mins

Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS

Posted on 10th October 2019 ,
by Kunle Campbell

About the guests

Jan Soerensen

Kunle Campbell

Jan Soerensen is a General Manager at Nosto. Jan's focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world.

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.

I got to catch up with Jan at Klaviyo:BOS ’19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.

Here is a summary of our discussion:

  • Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
  • Image tracking recognition is making improvements in ecommerce personalization
  • Nosto can serve dynamic content and product recommendations to Klaviyo emails
  • The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
  • At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
  • Verticalisation: fashion and beauty are the most innovative verticals
  • SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different



This episode is brought to you by:


This episode is brought to you by Klaviyo

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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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