In this Klaviyo:BOS ’19 interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing… Read more
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Josh Elizetxe
Founder, SNOW Teeth Whitening
Bobby Morrison
Chief Revenue Officer at Shopify
Kristel de Groot
Co-Founder, Your Super
Nir Eyal
WSJ Bestselling Author: HOOKED, How to Build Habit-Forming Products
EPISODE
210
Retention, Storytelling, and Brand Equity are Key to Growth – Shoelace • Klaviyo:BOS
Posted on: 11th October 2019
EPISODE
209
Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
Posted on: 10th October 2019
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch… Read more
EPISODE
208
Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS
Posted on: 09th October 2019
Interview #2 at KlaviyoBOS ’19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels,… Read more
EPISODE
207
How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
Posted on: 08th October 2019
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee’s newsletter… Read more
EPISODE
206
Klaviyo:BOS 2019 Conference
Posted on: 08th October 2019
So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the… Read more
EPISODE
205
The Case for Magento Ecommerce Platform
Posted on: 20th September 2019
On today’s episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways – A managed cloud hosting platform. We discuss, Why Magento commerce is the… Read more
EPISODE
204
eCommerce Email Marketing Automation – Biggest Mistakes
Posted on: 12th September 2019
The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages…. Read more
EPISODE
203
Product Sourcing from China, Asia and Trade Shows w/ David Hoffman
Posted on: 05th September 2019
David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries… Read more
EPISODE
202
AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
Posted on: 24th August 2019
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test… Read more
EPISODE
201
WHY DO PEOPLE BUY?
Posted on: 17th August 2019
So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for… Read more