This episode is a long one, I must warn you, but for good reason…

Josh Elizetxe is a success 25-year old internet marketing and ecommerce entrepreneur that has been involved in business since the age of 13. He is also now an active investor, and a philanthropist that gives back to deprived communities. He has recently had an 8-figure exit from a media company he started out from a public library!

Jost just recently founded SNOW, in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

• Building a Long Term Brand
• How the decisions you make on a daily basis connect to your long term vision
• Team building
• Omni-channel marketing
• How SNOW uses Instagram Influencers
• How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
• How to leverage Influencer content assets in Facebook and IG Advertising
• Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It’s a great interview. Let me know your thoughts about the interview in the comments area.

The Floyd Mayweather Endorsement

Timestamp

06:12 How Josh Started
10:12 Programming to Design to Conversions
13:56 Building a Product Business
19:43 Chasing the Eye Balls – IG, Facebook, YouTube and Google
21:00 Influencer marketing and referral marketing
23:45 Floyd Mayweather
28:23 Infleuncer Marketing to Facebook Targeting
36:00 Beauty Tech
43:49 Investment into SNOW (millions)
49:00 Based in Arizona
50:14 Cluster of Ecommerce in San Diego
52:58 TV advertising – Connected TV: Hulu, YouTube
55:04 Bricks and Mortar
63:00 Upselling on Website

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