Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 160 25 mins

How Josh Elizetxe Is Building an 8-Figure World Class Beauty Tech Brand

About the guests

Josh Elizetxe

Kunle Campbell

Josh Elizetxe is the founder of SNOW Teeth Whitening, proprietary and patented teeth whitening system.

This episode is a long one, I must warn you, but for good reason…

Josh Elizetxe is a success 25-year old internet marketing and ecommerce entrepreneur that has been involved in business since the age of 13. He is also now an active investor, and a philanthropist that gives back to deprived communities. He has recently had an 8-figure exit from a media company he started out from a public library!

Jost just recently founded SNOW, in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

  • Building a Long Term Brand
  • How the decisions you make on a daily basis connect to your long term vision
  • Team building
  • Omni-channel marketing
  • How SNOW uses Instagram Influencers
  • How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
  • How to leverage Influencer content assets in Facebook and IG Advertising
  • Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It’s a great interview. Let me know your thoughts about the interview in the comments area.

The Floyd Mayweather Endorsement



06:12 How Josh Started
10:12 Programming to Design to Conversions
13:56 Building a Product Business
19:43 Chasing the Eye Balls – IG, Facebook, YouTube and Google
21:00 Influencer marketing and referral marketing
23:45 Floyd Mayweather
28:23 Infleuncer Marketing to Facebook Targeting
36:00 Beauty Tech
43:49 Investment into SNOW (millions)
49:00 Based in Arizona
50:14 Cluster of Ecommerce in San Diego
52:58 TV advertising – Connected TV: Hulu, YouTube
55:04 Bricks and Mortar
63:00 Upselling on Website


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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