Podcast

Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 160 25 mins

How Josh Elizetxe Is Building an 8-Figure World Class Beauty Tech Brand

Posted on 2nd November 2018 , by Kunle Campbell


About the guests

Josh Elizetxe

Kunle Campbell

Josh Elizetxe is the founder of SNOW Teeth Whitening, proprietary and patented teeth whitening system.



This episode is a long one, I must warn you, but for good reason…

Josh Elizetxe is a success 25-year old internet marketing and ecommerce entrepreneur that has been involved in business since the age of 13. He is also now an active investor, and a philanthropist that gives back to deprived communities. He has recently had an 8-figure exit from a media company he started out from a public library!

Jost just recently founded SNOW, in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

  • Building a Long Term Brand
  • How the decisions you make on a daily basis connect to your long term vision
  • Team building
  • Omni-channel marketing
  • How SNOW uses Instagram Influencers
  • How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
  • How to leverage Influencer content assets in Facebook and IG Advertising
  • Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It’s a great interview. Let me know your thoughts about the interview in the comments area.

The Floyd Mayweather Endorsement

 


Timestamp

06:12 How Josh Started
10:12 Programming to Design to Conversions
13:56 Building a Product Business
19:43 Chasing the Eye Balls – IG, Facebook, YouTube and Google
21:00 Influencer marketing and referral marketing
23:45 Floyd Mayweather
28:23 Infleuncer Marketing to Facebook Targeting
36:00 Beauty Tech
43:49 Investment into SNOW (millions)
49:00 Based in Arizona
50:14 Cluster of Ecommerce in San Diego
52:58 TV advertising – Connected TV: Hulu, YouTube
55:04 Bricks and Mortar
63:00 Upselling on Website

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.


About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

Learn from eCommerce Entrepreneurs & Marketing Experts


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