In this Klaviyo:BOS ’19 interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey.
Here is a summary of what was discussed:
Some notable tweets:
“CAC is the new rent”
^ Daniel Gulati#KBOS19 pic.twitter.com/hzqWoGOsOK— Kunle Campbell (@KunleCampbell) September 26, 2019
You can’t sell a product any longer,
You have to sell a narrative
^ @rezakhadjavi , CEO, @Shoelace #KBOS19 pic.twitter.com/52PwGmBeGc— 2X eCommerce (@2xeCommerce) September 26, 2019
“Glossier is the perfect example of using the blog to grow sustainably.” –@rezakhadjavi We built @matchacontent to make that kind of content accessible to growing ecommerce merchants #kbos19 #ecommerce
— Thomas Shields (@tlshields) September 26, 2019
You can’t sell a product any longer,
You have to sell a narrative
^ @rezakhadjavi , CEO, @Shoelace #KBOS19 pic.twitter.com/52PwGmBeGc— 2X eCommerce (@2xeCommerce) September 26, 2019
This episode is brought to you by:
This episode is brought to you by Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.
———–
FACEBOOK GROUP…CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…
✔️ for founders and experts passionately involved in eCommerce
✔️ for the truly ambitious wanting to make an impact in the markets they serve
✔️ for those willing and open to help and share with other members
Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<