The ecommerce landscape was incredibly exciting and dynamic in 2015. Social media and mobile commerce really took off and are now at the verge of maturity. A lot more focus was placed on conversion rate optimisation by ecommerce managers and all major technology providers announced either ecommerce specific features or products dedicated to online retail. Here is a summary of some major announcements: The new Apple TV supports online shopping using its e-commerce apps Facebook introduced Facebook messenger for business to a limited

This episode of of 2X eCommerce Podcast Show continues our exploration of the new Magento version 2.0 and joining me is Vitaly Gonkov, the Chief

So at the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made

Jennifer Chong and Roman Khan saw a clear gap in the market and set out to change an industry by raising capital and launching their

On today’s 2X eCommerce Podcast Show I interview Amazon seller Andrew Tjernlund, who has grown his Amazon business from $350,000 in Year 1 to $1.2

Magento is a popular and robust ecommerce platform built on open source technology which comes in a free Community edition as well as a paid Enterprise edition.

The Fashion industry is tough and arguably as saturated as the music industry. This is partly because EVERYONE now seems to have a ‘clothing company’…be it a t-shirt business or a fashion ecommerce business. You most likely know at least one owner or founder of a fashion brand or fashion online retail business.  Fashion is so pervasive due to the primary function clothing and design play in our lives on a day-to-day basis. Competition as a result is rife and digital marketing channels such as Search reflect the

Learn how to use market research, semantic concept research and keyword research to effectively cover all bases for search phrase targeting on category and product pages on ecommerce sites

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on

Until the beginning of 2015, Will Tjernlund was part of an Amazon seller team that he helped to scale from $350,000 to $6 million over