How to Scale Ecommerce Growth with Quantitative Data, Psychology and Habit w/ André Morys
Posted on 21st September 2015, by Kunle Campbell Uncategorised
Web Arts AG is a leading and the world’s largest Conversion Rate Optimisation agency, that combines ‘qualitative, quantitative, and strategic’ methodologies that ‘connect the dots for their clients to
Read more...How UX Directly Affects SEO Visibility in Ecommerce
Posted on 18th September 2015 , by Kunle Campbell in eCommerce UX / UI
This article is an extract  from my soon to launch  eCommerce Technical SEO course – it is part of the Ecommerce UX  Module. Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by
Read more...7 MUST-HAVE Ecommerce Email AutoResponder Sequence Series w/ John McIntyre
Posted on 14th September 2015, by Kunle Campbell Uncategorised
My guest on today’s show is John McIntyre aka The Autoresponder Guy. He is an advanced email marketing specialist who uses sophisticated behavioral re-engagement funnels
Read more...How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth
Posted on 27th August 2015, by Kunle Campbell Customer Loyalty Strategy, Customer Retention
I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers.
Read more...Retention Marketing: What is it, Why Should I do it, and How do I Start?
Posted on 24th August 2015 , by Alex McEachern in Customer Retention
Ecommerce marketers have quickly grown accustomed to hearing terms such as: Conversion rate, CPC, CPA, and even CPM. All of these are incredibly important to the success of your online store, but they all are focused on one thing, creating a new customer. The creation of a new customer is actually only the first step on a much longer journey. Let me explain.
Read more...Mission Belt’s Journey from Shark Tank Pitch to Fledgling Multimillion Dollar Company, w/ Nate Holzapfel
Posted on 20th August 2015, by Kunle Campbell Uncategorised
I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US
Read more...7 Quick and Easy Ecommerce CRO Tactics to Drive Up More Sales
Posted on 18th August 2015, by Kunle CampbellActionable CRO tips straight from the trenches of the founder of an award winning CRO platform - Marketizator
LoveWithFood, a Rapid Growth Organic Snack Subscription Ecommerce Business w/Aihui Ong
Posted on 17th August 2015, by Kunle Campbell Uncategorised
I talk with Aihui Ong, the Founder of ‘Love With Food,’ a rapidly growing subscription eCommerce business based in Silicon Valley, the largest food space
Read more...Scaling Mid-Tier Ecommerce with Customer Lifecycle Data and Personalisation w/ Ivan Mazour, Ometria
Posted on 10th August 2015, by Kunle Campbell Uncategorised
I talk with Ivan Mazour, Co-founder and CEO of Ometria, an innovative eCommerce Customer Lifecycle Marketing company that combines predictive software and eCommerce marketing expertise
Read more...How Lostmy.Name Sold 600,000 Copies ($15m) of a Personlised Childrens’ Story Book in 2 years
Posted on 6th August 2015, by Kunle Campbell Uncategorised
I talk with Asi Sharabi, Co-founder and CEO and Depesh Mandalia, Digital Marketing Lead of LostMy.Name, a publishing company that sold over 600,000 copies of
Read more...How to Scale Ecommerce Growth with Quantitative Data, Psychology and Habit w/ André Morys
Posted on 21st September 2015, by Kunle Campbell in Uncategorised
Web Arts AG is a leading and the world’s largest Conversion Rate Optimisation agency, that combines ‘qualitative, quantitative, and strategic’ methodologies that ‘connect the dots for their clients to
Read more...How UX Directly Affects SEO Visibility in Ecommerce
Posted on 18th September 2015, by Kunle Campbell in eCommerce UX / UI
This article is an extract  from my soon to launch  eCommerce Technical SEO course – it is part of the Ecommerce UX  Module. Whilst the core objective of SEO is to drive and attract visitors to your website/Ecommerce store from search engines; the baton is handed over to User Experience (UX) when visitors arrive. The core objective of UX is to create an atmosphere and experience that nudges visitors/shoppers (split by personas) to take specific actions (as defined in customer journeys); pique their interests by
Read more...7 MUST-HAVE Ecommerce Email AutoResponder Sequence Series w/ John McIntyre
Posted on 14th September 2015, by Kunle Campbell in Uncategorised
My guest on today’s show is John McIntyre aka The Autoresponder Guy. He is an advanced email marketing specialist who uses sophisticated behavioral re-engagement funnels
Read more...How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth
Posted on 27th August 2015, by Kunle Campbell in Customer Loyalty Strategy, Customer Retention
I talk with Alex McEachern from Sweet Tooth, experts in customer loyalty and customer retention online who help create loyalty and rewards programs for e-tailers.
Read more...Retention Marketing: What is it, Why Should I do it, and How do I Start?
Posted on 24th August 2015, by Alex McEachern in Customer Retention
Ecommerce marketers have quickly grown accustomed to hearing terms such as: Conversion rate, CPC, CPA, and even CPM. All of these are incredibly important to the success of your online store, but they all are focused on one thing, creating a new customer. The creation of a new customer is actually only the first step on a much longer journey. Let me explain.
Read more...Mission Belt’s Journey from Shark Tank Pitch to Fledgling Multimillion Dollar Company, w/ Nate Holzapfel
Posted on 20th August 2015, by Kunle Campbell in Uncategorised
I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US
Read more...7 Quick and Easy Ecommerce CRO Tactics to Drive Up More Sales
Posted on 18th August 2015, by Kunle Campbell inActionable CRO tips straight from the trenches of the founder of an award winning CRO platform - Marketizator
LoveWithFood, a Rapid Growth Organic Snack Subscription Ecommerce Business w/Aihui Ong
Posted on 17th August 2015, by Kunle Campbell in Uncategorised
I talk with Aihui Ong, the Founder of ‘Love With Food,’ a rapidly growing subscription eCommerce business based in Silicon Valley, the largest food space
Read more...Scaling Mid-Tier Ecommerce with Customer Lifecycle Data and Personalisation w/ Ivan Mazour, Ometria
Posted on 10th August 2015, by Kunle Campbell in Uncategorised
I talk with Ivan Mazour, Co-founder and CEO of Ometria, an innovative eCommerce Customer Lifecycle Marketing company that combines predictive software and eCommerce marketing expertise
Read more...How Lostmy.Name Sold 600,000 Copies ($15m) of a Personlised Childrens’ Story Book in 2 years
Posted on 6th August 2015, by Kunle Campbell in Uncategorised
I talk with Asi Sharabi, Co-founder and CEO and Depesh Mandalia, Digital Marketing Lead of LostMy.Name, a publishing company that sold over 600,000 copies of
Read more...