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Using Interactive Marketing Content to Reduce Choice Paralysis

Posted on 5th November 2020, by Kunle Campbell in Analytics Using Interactive Marketing Content to Reduce Choice Paralysis w/ Saksham Sharda

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more

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Using Customer Psychographics for 1:1 eCommerce Personalisation

Posted on 8th October 2020, by Kunle Campbell in Analytics Using Customer Psychographics for 1:1 eCommerce Personalisation

On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the… Read more

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The Marketer Behind Million Dollar Kickstarter Campaigns

Posted on 24th September 2020, by Kunle Campbell in Analytics The Marketer Behind Million Dollar Kickstarter Campaigns

On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners – a full-service turnkey product launch agency based in Charlotte,… Read more

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Brand-driven Performance Marketing (BPM) with Facebook Advertising

Posted on 10th July 2020, by Kunle Campbell in Analytics Brand-driven Performance Marketing (BPM) with Facebook Advertising

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) – a Facebook media buying methodology coined by Depesh Mandalia that is required in a… Read more

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Gearing Up Marketing Automation with Instagram Direct Messages

Posted on 2nd July 2020, by Kunle Campbell in Analytics Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus… Read more

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How Manly Bands is Transforming the Way Men Buy Wedding Rings

Posted on 18th June 2020, by Kunle Campbell in Analytics Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical…. Read more

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Post COVID-19 Performance Marketing Preparedness

Posted on 8th June 2020, by Kunle Campbell in Analytics Post Covid-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today’s episode, Kunle talks about what your performance marketing strategy… Read more

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The Vital Role of Competitor and Keyword Research in DTC eCommerce

Posted on 29th May 2020, by Kunle Campbell in Analytics The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn… Read more

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Transforming Product Returns to a Retention Profit Center

Posted on 21st May 2020, by Kunle Campbell in Analytics Transforming Product Returns to a Retention Profit Centre

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For… Read more

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Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

Posted on 14th May 2020, by Kunle Campbell in Analytics Scale a D2C eCommerce Acquisition with Social Ads (NOT VC or PE Funding)

As the saying goes, ‘mastery is a commitment to becoming your best’… In the world of Performance Marketing, mastery is no small feat. It involves… Read more

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