John Ruggiero is a founder and co-CEO of Manly Bands, one of the fastest-growing DTC brands in men’s wedding retail. John and his wife Michelle started the company using their combined marketing and business development experience following their own wedding ring fiasco. Now, they run one of the up-and-coming leaders of the men’s wedding ring industry through novel UX strategies and spectacular designs to transform a formerly conservative industry.
On today’s episode you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.
Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years.
In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 – $1m, $1-10m and their current $10m+
They currently utilize multiple marketing channels including native advertising, SEO, Google Ads, Facebook Ads, Content marketing and display advertising.
Jonathan attributes the success of Manly Bands to the team of experts that run the brand behind the scenes and their ability to form a healthy, positive corporate culture.
It’s important that your team feels that the business also represents them in a certain way.”
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