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How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

Posted on 10th December 2020, by Kunle Campbell in Customer Reviews & User Generated Content How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship – an Influencer Marketing Agency. Taylor started out his marketing journey with… Read more

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Sealing the Second Purchase with a Customer Experience Strategy

Posted on 19th November 2020, by Kunle Campbell in Customer Reviews & User Generated Content Sealing the Second Purchase with a Customer Experience Strategy

On today’s episode, Kunle is joined by Vikas Bhambri, Senior VP Sales at Kustomer – a New York-based Omnichannel CRM platform. Kustomer delivers data from… Read more

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Using Interactive Marketing Content to Reduce Choice Paralysis

Posted on 5th November 2020, by Kunle Campbell in Customer Reviews & User Generated Content Using Interactive Marketing Content to Reduce Choice Paralysis w/ Saksham Sharda

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch… Read more

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How to Launch a DTC Brand on Amazon

Posted on 1st October 2020, by Kunle Campbell in Customer Reviews & User Generated Content How to Launch a DTC Brand on Amazon

On today’s episode, Kunle is joined by Isaac Kuhlman, Amazon Brand Developer and Co-founder of REAL Coaching. He started his journey business back in 2013,… Read more

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The Marketer Behind Million Dollar Kickstarter Campaigns

Posted on 24th September 2020, by Kunle Campbell in Customer Reviews & User Generated Content The Marketer Behind Million Dollar Kickstarter Campaigns

On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners – a full-service turnkey product launch agency based in Charlotte,… Read more

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How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization

Posted on 23rd April 2020, by Kunle Campbell in Customer Reviews & User Generated Content How UNDONE is Delivering Quality, Value and High Level Customisation

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants… Read more

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Coronavirus: eCommerce is witnessing explosive growth – Klaviyo

Posted on 16th April 2020, by Kunle Campbell in Customer Reviews & User Generated Content Coronavirus: eCommerce is witnessing explosive growth - Klaviyo

When we heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, we couldn’t help but… Read more

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Scaling and Growing an Epidemic-proof D2C Brand – CROSSNET ?

Posted on 9th April 2020, by Kunle Campbell in Customer Reviews & User Generated Content Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET ?

At a period where sales are plunging rapidly and stores are shutting down globally, the question most of us ask is: how do you create… Read more

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The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Reviews & User Generated Content eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this

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