Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 142 34 mins

A Facebook Ads Funnel to Use for Rapidly Scaling Ecommerce Sales

Posted on 4th July 2018 ,
by Kunle Campbell

About the guests

Kunle Campbell

Kunle Campbell

Kunle advice and helps direct-to-consumer retail brands profitably acquire customers through paid media, conversion optimization, and search marketing.
He is also sometimes referred to as ’the ecommerce traffic and conversions guy’.
Kunle hosts the 2X eCommerce Podcast, a top charting podcast on iTunes business and marketing categories.

On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales.

I talk specifically about:

  • Audience building at the test phase
  • Metrics to Watch and track on a daily basis
  • Lookalike audiences to build
  • The metrics that suggest you scale Adsets
  • Building custom audiences and lookalike audiences
  • The two major phases of scaling a campaign

This a link to the funnel breakdown on an excel spreadsheet:

For any questions, reach out to me via Twitter or email.


3:14 Facebook accelerator program for journalism
3:30 How to optimise the bottom of the funnel websites
5:46 Some savvy eTellers are already implementing one click check-outs on product pages
10:51 Making the impossible possible as a mantra
13:40 If you’re in the States, it’s very advantageous to study a lot of tv commercials and try to adapt those tv commercials to your advertising
14:45 A lot of serious platforms give you access to customize your check-outs


This episode is brought to you by:


Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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