I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.
3:14 Facebook accelerator program for journalism
3:30 How to optimise the bottom of the funnel websites
5:46 Some savvy eTellers are already implementing one click check-outs on product pages
10:51 Making the impossible possible as a mantra
13:40 If you’re in the States, it’s very advantageous to study a lot of tv commercials and try to adapt those tv commercials to your advertising
14:45 A lot of serious platforms give you access to customize your check-outs
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