Learn from Fast Growing 7-8 Figure Online Retailers and eCommerce Experts

EPISODE 124 41 mins

How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE

Posted on 11th April 2018 ,
by Kunle Campbell

About the guests

Steve Dinelli

Kunle Campbell

Steve is the founder of Blackbird Garage, a performance marketing agency with top clients like MVMT Watches, Brooklinen and Hello Fresh. Blackbird Garage is a digital growth agency that specializes in customer acquisition. They like to work with great people who have great products.

On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly.

I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. They specialize in paid customer acquisition on Facebook, Pinterest and Google Adwords.

Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest.

Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others.

Do stay tuned!


5:30 Who is Steve Dinelli

8:31 Successful Direct to Consumer brand

13:20 What does a strong management team look like?

17:55 Working with Adwords

18:28 Facebook, Google, and Pinterest in the current ecommerce landscape for people/brand who are looking to scale

22:18 Retargeting Ad campaigns

24:42 Facebook advertising and where it is headed

31:02 What’s your take on the Cambridge Analytica issue with Facebook?

36:28 Where do you see Facebook in ecommerce in the next 5 – 10 years?

38:07 Lightning round

You measure the health of your business by brand name search


This episode is brought to you by:


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About the host:

Kunle Campbell

An ecommerce advisor to ambitious, agile online retailers and funded ecommerce startups seeking exponentially sales growth through scalable customer acquisition, retention, conversion optimisation, product/market fit optimisation and customer referrals.

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